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The Top Five Lifestyle Influencers In 2023

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The Top Five Lifestyle Influencers on Instagram Ranked by Engagement Rate

Lifestyle influencers have become increasingly popular in recent years and brands are always looking to partner with the most engaging influencers. To help you find the best lifestyle influencers for your next campaign, here is a list of the top five lifestyle influencers on Instagram ranked by engagement rate!

But First, What Is A Lifestyle Influencer?

A lifestyle influencer is someone who shares their life experiences, opinions, and interests in order to influence the decisions of their followers. They often share content related to fashion, beauty, travel, food, health & wellness, home decorating, and more. They are typically sponsored by brands that use them to reach new audiences and build relationships with customers.

What Is An Engagement Rate?

Engagement rate is a metric that measures how engaged someone’s followers are in their content. It is calculated by dividing the total number of likes and retweets divided by the total number of followers, multiplied by 100. A higher engagement rate indicates that a person’s audience is more likely to respond to their content.

The Top Five Lifestyle Influencers In 2023


Jenna Ortega

With 38.9 million followers and an engagement rate of 18%, Jenna Ortega is a force to be reckoned with in the world of lifestyle influencers. Jenna is best known for her roles in Disney Channel’s Stuck in the Middle and Netflix’s The Babysitter movies, as well as her work with charities such as UNICEF and Boys & Girls Clubs of America. Jenna has transcended into superstardom over the last year and has now elevated to massive brand collaborations. Her engagement with her followers has helped her remain a mainstay throughout her career and is now paying off big time.


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A post shared by Jenna Ortega (@jennaortega)

Kristen Hancher

This Canadian-born influencer has over 12 million followers and an engagement rate of 15.5%. Kristen Hancher has gained recognition for both her singing career and TikTok stardom, creating content that inspires others to pursue their passions and indulge in self-care activities. Kristen is a great asset for brands in the self-care and beauty space looking to find a large-scale influencer with consistent engagement.


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A post shared by Kris (@kristenhancher)

Jena Frumes

With 8 million followers and 24% engagement rate, Jena Frumes is one of the top lifestyle influencers on Instagram today. She is best known for her inspiring messages about body positivity, healthy living, fashion, makeup tips, travel advice, and more! Jena’s rapidly growing following and high engagement rate make her a great fit for large brands looking to grow their presence in the health space.


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A post shared by JENA (@jenafrumes)

Azmina Vegari

This Australian-based influencer has 4 million followers and an engagement rate of 17%. Azmina Vegari posts creative content related to travel, cooking, beauty routines, sustainable living, self-care advice, eco-friendly fashion tips, yoga tutorials, wellness activities, and so much more! Brands flock to Azmina because of her well-defined niche, and impressive follower engagement.

Sommer Ray

With 25 million followers and 8% engagement rate, Sommer Ray is no stranger to success when it comes to lifestyle blogging. Specializing in bodybuilding motivation videos, lighthearted comedy skits, gym workout tips, athletic clothing try-on hauls, celebrity impressions, and more – Sommer Ray keeps her audience engaged with daily content!


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A post shared by Sommer Ray (@sommerray)

These lifestyle influencers have managed to build a strong following due to their engaging content and high levels of interaction with their audience, making them attractive partners for brands wanting to create authentic collaborations and reach new audiences through meaningful connections and relateable content. If you own a brand and are looking for a lifestyle influencer to help grow your business – join Glewee today!


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