BestBodiesForLife, a fitness company specializing in protein shake powders, sought to boost Brand awareness, convert potential consumers into repeat buyers, and cultivate a loyal customer base. To achieve this, they collaborated with fitness influencers on Glewee to execute a social media campaign on Instagram and TikTok. The campaign targeted women and mothers seeking clean, healthy options while promoting the Brand’s lifestyle and the health benefits of its products. The influencers shared the product’s benefits in a way that resonated with BestBodiesForLife’s faith-based values and mission while maintaining a family-friendly approach.
The campaign targeted women and mothers interested in clean, healthy products and aimed to boost Brand awareness, drive sales, increase conversions, foster customer loyalty, and highlight the product’s benefits, including improved gut health and reduced inflammation.
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BestBodiesForLife implemented a strategic influencer marketing campaign to achieve its goals. The company identified and partnered with three fitness influencers on Glewee who could effectively communicate the Brand’s values and product benefits. These influencers were chosen for their ability to capture the attention of women and mothers interested in clean, healthy products. The influencers were encouraged to create content that seamlessly integrated BestBodiesForLife’s protein shake powder into various aspects of their daily lives, including post-workout routines and healthy living. They were instructed to convey the product’s benefits with genuine enthusiasm that aligned with the Brand’s expression. The content also needed to promote the product’s positive impact on gut health, inflammation, and overall well-being. Influencers were reminded to maintain a family-friendly approach that respected BestBodiesForLife’s faith-based values and mission. They were encouraged to be creative and engaging while being mindful of the Brand’s culture and values.
The campaign yielded impressive results, showcasing the effectiveness of the influencer marketing strategy. The campaign garnered over 50,000 impressions, reaching a substantial portion of the target audience. This influx of impressions indicated that the influencers’ content successfully grabbed viewers’ attention. BestBodiesForLife’s campaign received over 15,000 likes, indicating high levels of engagement with the content. The positive response from viewers suggests that the content was appealing and resonated with the audience. Influencers created and posted nine pieces of content on their social media pages. This content can be repurposed by BestBodiesForLife for use on their website and in paid advertising, extending the value of the campaign beyond its initial run.