Explore Glewee’s Social Media Glossary

Get Ready with Me involves creating video content on social media platforms, particularly YouTube and TikTok, and filming oneself as one prepares for a specific event or activity.

Go Live means starting a live broadcast or streaming session on a social media platform or streaming service.

Glow-Up on social media refers to the trend of documenting and sharing personal transformations, often focusing on physical appearance, style evolution, or overall personal growth.

Gen Z is the demographic cohort that succeeds millennials and precedes Generation Alpha. These are individuals born from the mid-1990s to the mid-2010s.

Finsta refers to a "fake Instagram" account, which is essentially a secondary or alternative Instagram account created by users in addition to their real Instagram account.

A filter is a feature commonly found in social media apps that allow users to enhance or modify their photos or videos before sharing them.

Engagement rate is a metric used to measure the level of interaction and involvement that users have with content on social media platforms.

EMV is a metric used in marketing and public relations to quantify the value of publicity and exposure gained through earned media channels.

Demographics refer to statistical data that describes the characteristics of a population or specific groups within a population.

Dark social refers to the sharing of content through private channels or platforms that are not easily trackable by traditional web analytics tools.

Customer reviews are evaluations, opinions, or feedback from individuals who have used a product or service.

An online platform that connects content creators with brands and businesses looking to collaborate on marketing campaigns or sponsorships.

The creator economy refers to the ecosystem of businesses and individuals that enable content creators to monetize their skills, knowledge, and creativity.

Cost Per Click is a metric used in online advertising to measure the average cost paid by an advertiser for each click on their ad.

Conversions refer to the desired actions taken by users on a website or social media platform that align with the business's goals.

Content marketing is a strategic approach focused on creating and distributing valuable and relevant content to attract an audience.

Content Curation refers to content that is carefully selected, organized, and shared to provide value to a specific audience or community.

A content creator is an individual responsible for conceptualizing, producing, and distributing digital content across various platforms.

A content calendar is a planning tool used to schedule and organize content creation and distribution over a specific period.

A social media community manager manages and engages with an online community or audience on behalf of a brand, organization, or company.

"Clout" signifies influence or power, especially in a social or public context. It is typically used across social media platforms.

Clickbait refers to content, typically headlines or thumbnails, designed to attract attention and encourage users to click on a link

A brand style guide otherwise known as brand guidelines are a comprehensive manual outlining a brand's visual and stylistic elements.

A brand partnership is an agreement between two or more brands to work together on marketing, promotional, or business initiatives.

Brand authenticity refers to the degree to which a brand remains true to its identity, values, and promises across all interactions.

A brand ambassador is an individual or entity, often external to the company, hired or chosen to represent and promote a brand.

A brand advocate is an individual who proactively supports and promotes a brand to other potential customers.

The blue checkmark is a symbol used by various social media platforms to authenticate the identity of prominent accounts.

Business to Consumer characterizes the direct sale of products and services from businesses to individual end-users or consumers.

B2B, commonly known as "business-to-business," is a term used to describe commercial transactions that occur between two businesses.