Customer Engagement

What Is Customer Engagement?

Customer engagement refers to interactions between a customer and a company. This can encompass various touchpoints, including sales and marketing communications, customer service interactions, and the overall customer experience with a brand or product. Customer engagement aims to foster a positive relationship and build loyalty by creating meaningful connections and interactions that meet the customer’s needs and expectations.

Effective customer engagement strategies often include:

  • Personalization: Tailoring communications and experiences based on customer data and preferences to make interactions more relevant and meaningful.
  • Proactive Communication: Initiating communication with customers to provide updates, offer support, or gather feedback before they reach out.
  • Multichannel Approach: Engaging customers through various channels to accommodate their preferred methods of communication and interaction.
  • Interactive Content: Using interactive content such as quizzes, polls, and surveys to encourage customer participation and feedback.
  • Community Building: Creating opportunities for customers to connect with the brand, fostering a sense of belonging and community.
  • Feedback and Listening: Listening to customer feedback, addressing concerns, and incorporating suggestions to improve products or services.
  • Value Proposition Reinforcement: Consistently communicating and demonstrating the value of products or services to reinforce customer satisfaction and loyalty.


Businesses can build stronger relationships, increase customer retention, and drive advocacy through positive word-of-mouth and referrals by prioritizing customer engagement.

Check out some other terms you may encounter in the Creator economy here.

Join Glewee Today

Launch unlimited campaigns with pre-vetted Creators and promote your Brand on social media.

Download the Creator App


Stay Connected With Glewee

Glewee Logo

Customizable Campaigns

Build, run, and manage campaigns.

Creator Marketplace

Discover pre-vetted Creators.

Brand and Creator Chat​

Contact Creators in real time.

User-Generated Content​

Commission tailor-made UGC.

Performance Metrics​

Measure, track, and evaluate campaign success.

Content Library ​

Store your content in one place.

For Brands

Scale your influencer marketing program with Glewee’s end-to-end platform.

For Creators

Monetize your social media following with Glewee’s intuitive mobile app.

For Agencies

Work with influencers for all your clients, all in one platform.


Getting Started

Launch your account to launch campaigns.

Launching Campaigns

Build campaigns in four easy steps.

Reviewing Performance

Track campaign performance & measure success.

Approving Content

Review drafts, request revisions, and approve for posting.

Paying Creators

Handle payments

Managing Creators

Discover your Creator team and collaborate in real time.


Getting Started

Become a Glewee Creator, authenticate your socials.

Finding Campaigns

Discover Brand deals from your phone.

Creating Content

Meet deliverables, follow guidelines, and get inspired.

Posting Content

Promote your favorite Brands across social media.

Getting Paid

Manage payments through your Glewee Wallet.

Adding Portfolio Content

Show your best work and tell Brands what you do best.



Get the insights you need to navigate influencer marketing and the Creator Economy.


Read about Glewee in the news.

Social Media Glossary

Explore our social media glossary


Health & Wellness

Your Brand’s winning formula.


Get your Brand into shape.


Nail your influencer marketing.


Turn heads on social media.


Promote your Brand to the fullest.

Food & Beverage

Cook up Brand-boosting campaigns.

Case Studies

Explore influencer marketing success stories here.

Glewee's Guide to Creator Marketing