Explore Glewee’s Social Media Glossary

Learn about all things social media in our social media glossary. This resource will act as your go-to guide to mastering social media and influencer marketing

Social Media Content Calendar

A content calendar on social media is a schedule or plan that outlines the content to be posted on social media platforms over a specific period.

Affiliate Marketing

ROI in Marketing

ROI in marketing stands for Return on Investment. It's a measure used to evaluate the profitability or effectiveness of a marketing campaign or investment.

Retweet (RT)

A retweet (RT) is a feature on Twitter that allows users to repost or share another user's tweet on their timeline.

KPIs (Key Performance Indicators)

Key Performance Indicators (KPIs) are measurable values that help organizations track their progress toward specific business objectives.

Girl Math

Girl Math is a humorous concept and social media trend that playfully describes how some women justify their spending habits.


A GIF, which stands for Graphics Interchange Format, is a bitmap image format widely used to support static and animated images.

FR (For Real)

"FR," short for "For Real," is a casual slang expression that emphasizes sincerity or seriousness in a statement.

Focus Groups

Focus groups are moderated discussions involving a small group of people who share their opinions, perceptions, and experiences on a specific topic or product.


"Flex" is a slang term for showing off or boasting about something, typically to impress others. It often involves highlighting one’s achievements, possessions, skills, or other desirable attributes.


"Fire" is a slang term for something exciting, outstanding, or quickly gaining popularity. On social media, calling something "fire" is a high form of praise, expressing enthusiasm or admiration.

Fan Girl

Fangirl is a slang term for a female fan who is highly enthusiastic and passionate about a particular person, group, fictional character, or cultural phenomenon.


Fam is a slang term that originated from the word "family" but has evolved to refer to close friends or a tight-knit group of people with whom one feels a deep connection.

Face Card

Face card is a popular social media slang term used to describe someone who is exceptionally beautiful, to the extent that their looks can be likened to having an unlimited credit card.

Double Tap

On social media, "double tap" refers to quickly tapping a post, usually an image or video, twice in rapid succession to like it.

Evergreen Content

Evergreen content refers to articles, videos, or other types of content that retain their relevance and value over an extended period.


On TikTok, the "duet" feature is a unique tool that empowers users to collaborate, engage, and interact creatively with each other's content.

DM (Direct Message)

DM (Direct Message) is a private message between social media users, facilitating confidential or personal conversations.

CTR (Click-Through-Rate)

Click-through rate (CTR) is a metric used in online advertising and marketing to measure an advertisement's effectiveness in generating clicks.

CTA (Call to Action)

A Call to Action (CTA) is a prompt or instruction designed to encourage the audience's specific response or action.


Cross-posting refers to sharing the same content or message across multiple platforms or online communities simultaneously or sequentially.


A clapback is a slang term referring to a sharp, witty, or sarcastic response to criticism or an insult, often delivered cleverly or humorously.


A chatbot is a computer program that simulates a conversation with human users, typically through text or voice interactions.

Carousel Ads

Carousel ads are a type of advertising format used on social media platforms such as Facebook, Instagram, and LinkedIn.


A bio, short for biography, is a brief description or summary that provides information about a person, organization, or entity.


Binge-watching refers to watching multiple episodes of a television series or other content rapidly, often for an extended period.

AMA (Ask Me Anything)

AMA, or "Ask Me Anything," is popular on platforms like Reddit. Here, anyone, from public figures to experts, answers questions on any topic.

Alt Text

Alt text is a brief description assigned to images and videos to improve accessibility for users who rely on visual assistive technologies.

A/B Testing

A/B testing or split testing, compares two versions of a webpage, email, or other marketing assets to determine which one performs better.

BFR (Be For Real)

"BFR" stands for "Be For Real," a colloquial expression that emphasizes a statement or assertion's sincerity, truthfulness, or authenticity.

Beige Flag

A "beige flag" is a term used to describe a situation or circumstance that may not necessarily be a red flag (indicating a serious issue or warning sign) but still warrants attention or consideration.


"Algospeak" refers to the language and terminology used to describe social media platforms' algorithms and algorithmic processes.


An algorithm is a step-by-step procedure or instructions designed to solve a problem or perform a particular task.

Youtube Shorts

YouTube Shorts are short-form vertical videos designed for mobile devices. YouTube Shorts have a maximum duration of 60 seconds.


"Viral" refers to rapidly spreading and disseminating content, information, or ideas through social media platforms, online communities, or other digital channels.


Unfollow is a term commonly used in social media platforms to describe stopping to follow another user's account.

TikTok Reaction

A TikTok Reaction is a feature on the TikTok platform that allows users to create a video response to another user's video.

TikTok Conversations

TikTok Conversations refer to the interactive and engaging discussions within the TikTok platform. These conversations manifest in various forms, often centered around the content users share.

Thought Leader

A thought leader is an individual or organization recognized as an authority in a specific field or industry, known for their innovative ideas, insights, and influence.

Target Audience

A target audience is a specific group identified as the intended recipients of a particular marketing message or advertising campaign.


Retargeting is an online advertising strategy that aims to re-engage users who have previously interacted with your website but did not complete a desired action.

Organic Reach

Organic reach refers to the number of people who see your content on social media without paid promotion. This includes followers who see your posts in their newsfeeds and those who find your content through others' shares, likes, or comments.

Nano Influencer

A nano influencer typically has fewer than 10,000 followers on social media, but they boast a highly engaged audience within a specific niche or community.

Micro Influencer

A micro influencer is an individual who has a smaller but highly engaged following on social media, typically ranging from a few thousand to tens of thousands of followers.


A meme on social media refers to a piece of content, often an image, video, or text, that spreads rapidly across the internet through user sharing, replication, and modification.

Mega Influencer

A mega influencer is an individual who has achieved a high level of fame and influence on social media platforms, typically with millions of followers or subscribers.

Media Library

A media library is a centralized repository or database where digital assets such as images, videos, audio files, documents, and other multimedia content are stored, organized, and managed.

Marketing Funnel

A marketing funnel serves as a framework for comprehending and optimizing the various stages a customer undergoes before making a purchase decision.

Macro Influencer

A macro influencer is an individual who has a substantial following on social media, typically ranging from tens of thousands to hundreds of thousands of followers.

Live Streaming

Live streaming refers to broadcasting real-time video content over the internet to an audience in real-time. This content can be anything from live events, performances, tutorials, interviews, gaming sessions, or personal vlogs.

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Getting Started

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Launching Campaigns

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Reviewing Performance

Track campaign performance & measure success.

Approving Content

Review drafts, request revisions, and approve for posting.

Paying Creators

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Managing Creators

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Getting Started

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Finding Campaigns

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Creating Content

Meet deliverables, follow guidelines, and get inspired.

Posting Content

Promote your favorite Brands across social media.

Getting Paid

Manage payments through your Glewee Wallet.

Adding Portfolio Content

Show your best work and tell Brands what you do best.



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