Explore Glewee’s Social Media Glossary

Customer Lifetime Value (LTV) is a metric that represents the total revenue a business can reasonably expect from a single customer over the entire relationship with that customer.

A customer journey map is a visual representation or diagram that illustrates a customer's step-by-step experience with a brand, product, or service across various touchpoints and interactions.

Commerce for brands refers to the activities, strategies, and processes that brands employ to sell their products or services directly to consumers.

Business-to-business (B2B) Omnichannel refers to businesses' integrated approach to providing a seamless and unified experience across multiple customer channels.

Business Intelligence (BI) refers to technologies, processes, and strategies used by organizations to analyze business information and make data-driven decisions.

The customer journey refers to the complete sum of experiences that customers go through when interacting with a company and its products or services.

Customer feedback refers to the information and opinions customers provide about their experiences with a product, service, or brand.

Customer Experience Management (CEM) refers to designing and optimizing customer interactions and experiences with a brand throughout the customer journey.

A content brief outlines the essential information for creating a piece of content, such as an article, blog post, or social media post.

Content personalization is tailoring digital content and experiences to meet the individual needs, preferences, and behaviors of specific users or segments.

Customer loyalty refers to a customer's inclination to repeatedly purchase products or services from a specific brand or company over time.

Customer experience data refers to information collected from various customer interactions and touchpoints with a company.

Customer engagement involves interactions across sales, marketing, service, and overall brand experience, fostering relationships and satisfaction.

Content segmentation refers to dividing your audience into distinct groups or segments based on shared characteristics or behaviors and tailoring your content strategy to engage each segment effectively.

A Business-to-Business (B2B) e-commerce platform is an online marketplace or website where businesses can buy and sell products or services to other companies.

A buyer persona is a detailed profile that represents a target customer based on market research and real data.

Bundled pricing is a strategy where multiple products or services are sold together at a single price.

Brick and Click combines physical stores and online operations, enabling businesses to offer products and services through both retail and online platforms seamlessly.

Measuring brand values involves customer feedback, employee surveys, social media, and sales data.

Brand valuation estimates a brand's total financial value, considering factors like brand strength, market position, and financial performance.

A brand strategy is a comprehensive plan that outlines how a company will build, manage, and promote its brand to achieve specific goals.

Brand standards are rules and specifications that ensure consistency in how a brand is presented across all marketing channels.

Brand salience refers to the prominence or awareness of a brand in the minds of consumers. It represents how easily and frequently consumers think about a particular brand when buying within a specific product category.

Brand preference is the extent to which customers favor one brand over others in the same category, shaped by reputation, quality, pricing, customer experience.

Brand positioning is the strategic process of establishing a unique market presence and consumer perception by defining differentiation and key benefits.

Brand personality is the set of human traits attributed to a brand, shaping how consumers perceive and relate to it, often influencing their behavior and loyalty.

Brand metrics are quantitative measures of a brand's effectiveness, performance, and health. They help businesses understand how their brand is perceived in the market.

Brand hierarchy refers to the systematic arrangement of a company’s portfolio, illustrating the relationships between different brands and sub-brands within an organization.

Brand harmonization refers to aligning and standardizing a company's elements across different markets, regions, and platforms to ensure a consistent and cohesive brand image.

Brand guidelines are a comprehensive set of rules and standards that outline how a brand should be presented across various platforms and mediums.

Brand gating is a strategy brands employ to control and restrict the sales of their products on third-party online marketplaces.

Brand gap refers to the disparity or disconnect between how a brand is perceived by its internal stakeholders and external stakeholders.

A brand audit is a comprehensive analysis of a brand's current position in the market compared to its competitors and a review of its effectiveness.

Brand attributes are the core characteristics and qualities that define a brand and influence how it is perceived by its audience.

A brand asset is any element that holds significant value and contributes to its equity. These assets can be tangible or intangible.

Brand architecture is the organizational structure of a company's brand portfolio, detailing how the various brands within a company relate to and interact with one another.

A social influencer is an individual who has built a significant and engaged following on social media platforms and can influence their audience's opinions, behaviors, and purchasing decisions through their content.

Social commerce is the integration of social media platforms and e-commerce, allowing users to discover, share, and purchase products directly within their social media environment.

Customer experience (CX) refers to the overall perception and feeling a customer has about a brand or company throughout all stages of the customer journey, from initial awareness and consideration to purchase and post-purchase interactions.

Brand influencer is an individual who can influence the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.

Brand identity is the collection of visual, auditory, and other sensory elements that represent and differentiate a brand in consumers' minds.

Brand extension is a marketing strategy in which a company uses an established brand name to introduce new products or services in a different category.

Brand experience refers to the overall impression and perception that consumers have of a brand based on their interactions and encounters with it across various touchpoints and channels.

Brand equity refers to the intangible value and perception associated with a brand in consumers' minds.

Brand discovery refers to the process through which consumers become aware of and learn about a particular brand, its products, and its values.

Brand awareness refers to how consumers recognize and recall a particular brand and its products or services. It measures the level of familiarity and recognition a brand enjoys among its target audience.

Brand archetype refers to a symbolic persona or character that represents a brand's core identity, values, and personality.

The Instagram algorithm is a set of rules and processes that Instagram uses to determine the order of posts, stories, reels, and other content in a user's feed.

Social media monitoring is the process of tracking, analyzing, and responding to conversations, mentions, and feedback about your brand, industry, competitors, and related topics across various social media platforms.

Lookalike Audience is a targeted audience segment created by an advertising platform, such as Facebook or Google Ads, that resembles an existing customer base or audience.