Brand Discovery

What Is Brand Discovery?

Brand discovery refers to the process through which consumers become aware of and learn about a particular brand, its products, and its values. It encompasses the various touchpoints and interactions that lead individuals to discover and engage with a brand, ultimately shaping their perceptions and attitudes.

There are several key elements involved in brand discovery:

  • Awareness: Brand discovery begins with the initial exposure to a brand’s name, logo, or messaging. This can occur through various channels, including advertising, social media, word-of-mouth recommendations, search engine results, or product placement.
  • Information Gathering: Once aware of a brand, consumers may seek more information to learn about its products, features, benefits, and reputation. This may involve visiting the brand’s website, reading reviews, researching on social media, or comparing it with competitors.
  • Engagement: Consumers may engage with the brand by interacting with its content, following its social media accounts, signing up for newsletters, or participating in promotions and events. This deeper level of engagement allows consumers to connect with the brand more personally and build a relationship with it over time.
  • Evaluation: During the discovery process, consumers assess whether the brand aligns with their needs, preferences, and values. Before engaging further with the brand, they may evaluate factors such as product quality, pricing, customer service, brand reputation, and social responsibility.
  • Experience: Brand discovery is not limited to pre-purchase interactions but also encompasses the overall experience of using the brand’s products or services. Positive experiences reinforce the initial discovery and contribute to brand loyalty and advocacy.


Effective brand discovery strategies involve creating compelling and relevant brand experiences across multiple touchpoints to attract and engage consumers. This may include:

  • Developing a strong brand identity and messaging that resonates with the target audience.
  • Implementing multi-channel marketing campaigns to increase brand visibility and awareness.
  • Providing valuable and informative content to educate consumers about the brand and its offerings.
  • Leveraging social proof, testimonials, and user-generated content to build credibility and trust.
  • Offering personalized experiences and incentives to encourage engagement and conversion.
  • Monitoring and analyzing consumer feedback and behavior to continuously refine and optimize brand discovery efforts.


By creating meaningful interactions and delivering value at every stage of the discovery process, brands can effectively attract, engage, and retain customers while building long-term relationships and loyalty.

Check out some other terms you may encounter in the Creator economy here.

Join Glewee Today

Launch unlimited campaigns with pre-vetted Creators and promote your Brand on social media.

Download the Creator App


Stay Connected With Glewee

Glewee Logo

Customizable Campaigns

Build, run, and manage campaigns.

Creator Marketplace

Discover pre-vetted Creators.

Brand and Creator Chat​

Contact Creators in real time.

User-Generated Content​

Commission tailor-made UGC.

Performance Metrics​

Measure, track, and evaluate campaign success.

Content Library ​

Store your content in one place.

For Brands

Scale your influencer marketing program with Glewee’s end-to-end platform.

For Creators

Monetize your social media following with Glewee’s intuitive mobile app.

For Agencies

Work with influencers for all your clients, all in one platform.


Getting Started

Launch your account to launch campaigns.

Launching Campaigns

Build campaigns in four easy steps.

Reviewing Performance

Track campaign performance & measure success.

Approving Content

Review drafts, request revisions, and approve for posting.

Paying Creators

Handle payments

Managing Creators

Discover your Creator team and collaborate in real time.


Getting Started

Become a Glewee Creator, authenticate your socials.

Finding Campaigns

Discover Brand deals from your phone.

Creating Content

Meet deliverables, follow guidelines, and get inspired.

Posting Content

Promote your favorite Brands across social media.

Getting Paid

Manage payments through your Glewee Wallet.

Adding Portfolio Content

Show your best work and tell Brands what you do best.



Get the insights you need to navigate influencer marketing and the Creator Economy.


Read about Glewee in the news.

Social Media Glossary

Explore our social media glossary


Health & Wellness

Your Brand’s winning formula.


Get your Brand into shape.


Nail your influencer marketing.


Turn heads on social media.


Promote your Brand to the fullest.

Food & Beverage

Cook up Brand-boosting campaigns.

Case Studies

Explore influencer marketing success stories here.

Glewee's Guide to Creator Marketing