Instagram Algorithm

What Is Instagram Algorithm?

The Instagram algorithm is a set of rules and processes that Instagram uses to determine the order of posts, stories, reels, and other content in a user’s feed. The primary goal of the algorithm is to show users content that is most relevant and engaging to them, thereby enhancing user experience and keeping them on the platform longer.

How The Algorithm Works Across Different Sections

  • Feed: The feed algorithm prioritizes posts based on engagement history, relationship with the poster, and recency of the post.
  • Stories: Stories from accounts a user frequently interacts with are shown at the beginning of the Stories bar.
  • Explore Page: The Explore page algorithm surfaces content similar to what a user has interacted with or shown interest in but from accounts they do not follow.
  • Reels: Reels are shown based on the user’s interaction with similar short-form video content and trending reels.

Best Practices To Work With The Instagram Algorithm

  • Create High-Quality, Engaging Content: Focus on creating visually appealing and engaging content that encourages likes, comments, and shares.
  • Post Consistently: Maintain a regular posting schedule to keep your audience engaged and signal activity to the algorithm.
  • Utilize All Features: Use a mix of posts, stories, reels, and IGTV to reach different segments of your audience.
  • Engage with Your Audience: Respond to comments and DMs, and engage with your followers’ content to build strong relationships.
  • Use Relevant Hashtags: Include relevant and trending hashtags to increase the discoverability of your posts.
  • Analyze Insights: Regularly review Instagram Insights to understand what type of content performs best and adjust your strategy accordingly.


A small business can leverage the Instagram algorithm by posting high-quality photos of its products, using relevant hashtags, and engaging with its followers through comments and direct messages. By doing so, its posts are more likely to appear at the top of its followers’ feeds, leading to higher engagement and potential sales.

Understanding and optimizing the Instagram algorithm is crucial for increasing visibility, engagement, and overall success on the platform. By creating engaging content, maintaining consistency, and actively interacting with your audience, you can effectively work with the algorithm to achieve your social media goals.

Check out some other terms you may encounter in the Creator economy here.

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