The holiday season isn’t just all about the jingling and the mingling. It is the most profitable time of year for brands in every single market, with seasonal promotions and sales at an all-time-high. With Black Friday, Small Business Saturday, Cyber Monday, and Travel Tuesday finally behind us, it’s time to recap on the impressive stats that have come from these past few days of shopping. With the use of social selling, influencer marketing, and integrated marketing, brands were able to sell record high numbers this BFCM
@glew.ee These past few days have been huge for e-commerce brands. With Black Friday, Cyber Monday, Small Business Saturday, AND Travel Tuesday now over, here are some of the jaw-dropping stats that came from this past weekend of holiday shopping. #bfcm #blackfriday #cybermonday #smallbusinesssaturday #traveltuesday #ecommerce #onlineshopping #holidayshopping #shopify #stripe #lasvegassphere ♬ original sound – Glewee – Paid Brand Deals
Shopify Breaks E-Commerce Record
Shopify, one of the largest e-commerce platforms in the world, reported a record-breaking $9.3 billion in sales this Black Friday-Cyber Monday (BFCM) weekend, which was a 24% jump from last year’s numbers.To break things down even further, the peak shopping time throughout that weekend was at 12:01PM E.S.T. At that time, the sales reached a peak of $4.2 million per minute.
The platform had 61 million consumers around the globe shopping on Shopify-powered e-commerce stores, with 76% of online sales coming from mobile purchases. On the brand side, 55,000 businesses had their best-selling day ever on the platform over the course of the past few days.
That’s not all. Shopify did not only act as a sales channel for countless businesses this holiday shopping weekend. They also had their own marketing efforts, which put them on the map, literally. On Small Business Saturday, which sits right between Black Friday and Cyber Monday, Shopify took over the Las Vegas Sphere.
The company broadcasted stunning visuals on the Sphere, showcasing a real-time map of all the transactions happening on the platform. There was also a QR code on the sphere, which linked to a live map that showed all the sales being conducted on Shopify stores.
Today we celebrate entrepreneurs everywhere in style. Online and on @SphereVegas 🤩 pic.twitter.com/5ze2L31ogx
— tobi lutke (@tobi) November 24, 2023
Stripe’s Dashboard Shows Billions in Transactions
Meanwhile, at Stripe, there were also jaw-dropping numbers. Stripe is a financial platform that provides payment systems to a wide variety of businesses. Here at Glewee, we are also partnered with Stripe. It provides our Creators with a safe and secure method to cash in from their paid brand deals.
During the BFCM weekend, Stripe processed more than $18.6 billion in payments. The platform’s API operated at an uptime of over 99.999% during the shopping period’s peak, handling 93,304 transactions per minute.
Like Shopify, many of Stripe’s brands hit daily sales records. Over 30,000 of Stripe’s partnered customers achieved all-time highs in terms of sales during BFCM promotions. The growing popularity of Black Friday, Cyber Monday sales has resulted in a 300x increase in transaction volume on Stripe during this time period over the past ten years.
A live dashboard of Black Friday–Cyber Monday on Stripe: https://t.co/Omy5MR155n.
— Stripe (@stripe) November 24, 2023
Drive E-Commerce Sales with Influencer Marketing on Glewee
Although the BFCM weekend may be over, there are still plenty of opportunities for brands to capitalize on holiday marketing. Here at Glewee, we connect brands with influencers to create impactful, conversion-driving content. Influencer marketing is one of the most effective digital marketing strategies for brands of any size. Learn how we can help you optimize your social media marketing strategy this holiday season here, and sign up for a free account now.
