Evian’s Influencer Marketing Case Study
A dynamic weekend unfolded in Miami Beach as evian was set to bring excitement to the Sunset on the Sand event during Formula 1 weekend. Recognizing the pivotal role of influencer marketing, evian capitalized on this event by collaborating with four Miami-based influencers. These individuals were granted full creative freedom to showcase what it means to support a Brand that cares about the future of our planet. Harnessing their substantial follower base, these content Creators adeptly spotlighted evian’s novel sparkling water offering at the esteemed Club Hydration.
The Goal
The main objective of this campaign was to show interaction and engagement with Club Hydration and highlight evian’s sparkling water. Through this campaign, evian would cultivate a lasting impression among consumers and reinforce itself as a Brand that not only offers high-quality products but also takes proactive measures to contribute to a sustainable and eco-friendly future. By utilizing Instagram and Glewee Creators, evian would generate buzz online through creative videos of their setup at the Sunset on the Sand beach event. Sparkling water wasn’t just a beverage: it was a statement of conscious consumption and a testament to evian’s unwavering commitment to sustainability and eco-consciousness.
The Strategy
Through the strategic partnership between evian and Glewee, the Sunset on the Sand event at Club Hydration campaign aimed to ignite an invigorating journey of wellness and conscious choices, solidifying evian’s position as a Brand that champions sustainability in the water industry. Each piece of content would showcase what it means to be an influencer and representative of evian. By leveraging the influencers’ vast fanbase and experience in content creation, evian would be able to generate interest and awareness amongst the influencers’s followers. Influencers were tasked with creating and posting one Instagram Reel and one Instagram in-feed post. Both posts would tag @evianwater and use the hashtags #evianClubHydration, #ad, and #sponsored. After briefing the Creators on the company values and goals, each Creator was given creative freedom to properly execute the strategy at hand.
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The Results
evian joined Glewee expecting to launch just one campaign. Thanks to the impact and performance of its first campaign, evian launched two more successful campaigns in the first three months of being on the platform. The original campaign featuring four Creators generated 365,000 impressions, and 53,900 likes at a $7.67 CPM. evian’s experience on Glewee is a testament to the features and utility Glewee provides as a highly effective influencer marketing platform. Overall, the campaign showcases evian’s commitment to implementing new strategies into their marketing initiatives and Glewee’s functionality as an influencer marketing platform.
