What is a Clout?
“Clout” signifies influence or power, especially in a social or public context. It often refers to the ability of an individual or entity to shape opinions, trends, or decisions through their status or influence.
Having clout on social media means an individual or organization has a significant presence and impact within its online community or industry. They may be seen as influential figures, thought leaders, or trendsetters whose opinions and actions carry weight and influence others.
Clout on social media can also drive engagement, spark conversations, and shape opinions on various topics or issues. Those with high levels of clout may be sought for collaborations, partnerships, endorsements, or promotional opportunities due to their ability to reach and influence a large audience.
Clout on social media has become a valuable asset, often associated with credibility, authority, and social currency within online communities.
Check out some other terms you may encounter in the Creator economy here.
