What Is A Filter?
It is a feature commonly found in social media apps that allow users to enhance or modify their photos or videos before sharing them. Filters apply various effects, adjustments, or overlays to the original image or video, changing aspects such as color, brightness, contrast, and more.
How Are Filters Used On Social Media?
On social media platforms, filters are typically accessed through built-in editing tools within the app’s interface. Users can choose from pre-designed filters or customize their adjustments to create a unique look for their content.
These are widely used on social media for several purposes, including enhancing the visual appeal of photos or videos, adding artistic effects, creating thematic consistency across posts, and conveying a particular mood or style. They are trendy on platforms like Instagram, Snapchat, and TikTok, where users frequently share visual content and strive to make their posts stand out.
Check out some other terms you may encounter in the Creator economy here.
