The YouTube world has become a place where big money is made. In 2021, the top 10 highest paid Youtubers earned an incredible $300 million, a 40% jump from the year before.
This shows how much power these top YouTubers have. They have turned their large numbers of fans into huge businesses.
- The top 10 highest-paid YouTube influencers earned a collective $300 million in 2021, a 40% increase from the previous year.
- MrBeast, the highest-earning YouTuber, made $54 million in 2021.
- Jake Paul, the second-highest earner, made $45 million, primarily from his boxing career.
- Markiplier earned $38 million, a significant portion coming from merchandise sales.
- Rhett and Link’s revenue grew through brand extensions and initiatives like Mythical Kitchen
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Who are the highest paid YouTubers?
- MrBeast: The Philanthropic YouTube Titan, Net Worth: $500,000,000
- Jeffree Star, Net Worth: $200,000,000
- Nastya (Anastasia Radzinskaya), Net Worth: $200,000,000
- Jake and Logan Paul, Net Worth: $155,000,000
- Dude Perfect, Net Worth: $50,000,000
- Markiplier, Net Worth: $38,000,000
- Rhett and Link, Net Worth: $35,000,000
- Ryan’s World (Ryan Kaji), Net Worth: $32,000,000
- Unspeakable, Net Worth: $28,500,000 Million
- Preston Arsement, Net Worth: $25,000,000
1. MrBeast, Net Worth: $500,000,000
MrBeast, also known as Jimmy Donaldson, is only 25 years old. He is the highest-earning YouTuber, with a net worth of about $500 million. He is the top of the list amongst highest paid YouTubers in 2024!
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Astonishing Net Worth, Making Him Top of The List of Highest Paid YouTubers in 2024: $500 Million
His success comes from his unique way of making videos. His main YouTube channel has over 280 million subscribers, and his channels have 416 million subscribers. They have watched his videos over 72 billion times.
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Viral Stunts and Giveaways
MrBeast is famous for his big stunts and gifts. These have grabbed millions of viewers’ interest. For instance, in November 2021, he did a ‘$456,000 Squid Game in Real Life!’” video. It had 456 people competing for $456,000.
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Entrepreneurial Ventures: MrBeast Burgers and Feastables
Besides YouTube, he has started some businesses. In 2021, he began the MrBeast Burger chain. It now has many places. He also helped start a snack brand called Feastables. These businesses have added to his wealth and added different ways he makes money.3
MrBeast is also known for his charity work. He helped start Team Trees, which raised more than $23 million to plant 20 million trees. He also began Team Seas, which gathered over $30 million for ocean cleanup.
Through his accomplishments on YouTube, new businesses, and big heart for charity, MrBeast is a leading figure in online creativity.
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2. Jeffree Star, Net Worth: $200,000,000
Jeffree Star is not just a beauty YouTuber. He’s also a smart businessman who’s made a big name in cosmetics. He’s worth around $200 million because of his success. Starting from a music career, he showed off his skills in the makeup world. Jeffee is 2nd on the list amongst highest paid YouTubers in 2024!
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Estimated Net Worth: $200 Million
His makeup brand, Jeffree Star Cosmetics, has grown significantly since 2014. It has become very popular, making hundreds of millions of dollars. This success shows how powerful Jeffree Star has become in the beauty scene.
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Jeffree Star Cosmetics Empire
Jeffree has over 15.8 million subscribers on YouTube, and his videos have over 2.5 billion views. His channel has been a key part of his makeup’s success. Jeffree talks about his products, works with others, and shares his life, creating a solid fan base.6 This turns into many people wanting to buy what he sells.7
At first, when Jeffree Star Cosmetics came out with liquid lipsticks, they sold out in minutes. This showed how many people love his brand. Since then, his company has grown a lot. They now have other popular products, like the “Blue Blood” eyeshadow palette.6
Even though some people have criticized him, Jeffree’s makeup line keeps getting more popular. His YouTube fame and videos attract a lot of views. This shows his great skills in business and marketing despite tough times.
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3. Nastya (Anastasia Radzinskaya), Net Worth: $200,000,000
9-year-old Anastasia, also known as “Like Nastya,” rules YouTube with over 115 million subscribers and shines on TikTok with 7.5 million fans. Her videos, which are both fun and educational, are loved worldwide. She’s now estimated to be worth up to $260 million. Born in Russia in 2014, Anastasia has become one of the most influential and successful child YouTubers globally. Natasya is 3rd on the list amongst highest paid YouTubers in 2024!
Anastasia’s journey began with simple videos documenting her life and playtime activities. Her parents started the channel to share her progress and experiences, especially since she was diagnosed with cerebral palsy at a young age.
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Estimated Net Worth: Around $200 Million
Her videos mix fun and educational content, from toy reviews and unboxings to adventures and role-playing. They are designed to be entertaining and informative, capturing the attention of children and parents’ attention. The vibrant visuals, playful themes, and Anastasia’s charming presence have made her a beloved figure in online content.
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This impressive net worth results from her successful YouTube and TikTok channels and other earning streams. One significant source of income is a brand deal made in 2020 with the manufacturer IMG, which produces a range of toys and other kid-friendly merchandise. This partnership has further contributed to her financial success and expanded her influence in the market.
4. Jake and Logan Paul, Net Worth: $155,000,000
The Paul brothers, Jake and Logan, are big names on YouTube and boxing. According to four and five sources, they’ve earned a total of $155 million, which puts them among the highest YouTube earners in these fields. Jake and Logan Paul land 4th on the list of highest paid YouTubers in 2024!
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Combined Net Worth: $155 Million
Jake Paul stands out with his YouTube content. His video “It’s Everyday Bro” hit nearly 300 million views. But, with 3 million likes and 5.2 million dislikes, it’s the 11th most disliked video ever on YouTube. In 2019, Jake and his then-wife Tana Mongeau earned $600 million from their wedding stream. Jake has faced issues, though. He was charged in 2020 for actions at a Black Lives Matter protest and had weapons seized by the FBI.
On the other hand, Logan Paul has also excelled on YouTube and in boxing. In 2018, a fight with his brother Jake earned them $900,000. Logan made $10 million in 2021 from an exhibition with Floyd Mayweather. Jake also beat Tyron Woodley in a famous boxing match in Cleveland in front of 16,000 fans. The brothers have tried their hand at various businesses, which shows their drive to do more than YouTube and boxing.
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5. Dude Perfect, Net Worth: $50,000,000
Dude Perfect is a popular sports and entertainment group consisting of Tyler Toney, Cody Jones, Garrett Hilbert, and twins Coby and Cory Cotton. They gained fame for their incredible trick shots, stunts, and challenges showcased on their YouTube channel and other social media platforms. Known for their charismatic personalities and impressive athletic abilities, Dude Perfect has amassed a massive following, making them one of the most successful channels on YouTube. The Dude Perfect team rank 5th on the list of highest paid YouTubers of 2024!
Dude Perfect has achieved significant financial success, with its combined net worth estimated at around $50 million. Its innovative approach to sports entertainment and engaging content continues to captivate audiences worldwide, solidifying its status as an internet celebrity and entrepreneurial influencer.
Dude Perfect has become synonymous with high-energy, family-friendly entertainment. It combines sports skills with humor and creativity to appeal to a global audience of all ages.
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6. Markiplier, Net Worth: $38,000,000
Markiplier, known off-screen as Mark Fischbach, tops the gaming world with $38 million in the bank. His charm and dedication to top-notch videos have won him over 30 million fans. They love him for his genuine connection with them. Markiplier’s recent growth marks him as the 6th on the list of highest paid YouTubers in 2024!
Markiplier, real name Mark Fischbach, is a top YouTube star thanks to his gaming and comedy work. In 2012, he began his channel and became a hit, getting millions of views on his gameplay. Markiplier now has over 31 million fans. Recently, his earnings got a big boost from his popular Unus Annus series and sold a lot of merchandise.
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Merch Sales and Successful Collaborations:
Markiplier picks the right brands to partner with, boosting his income. Most of his money comes from ads on YouTube, with a bit more from these brand team-ups. He’s smartly built his fame by working with other famous YouTubers like PewDiePie, Jacksepticeye, and CinnamonToastKen.
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Net Worth: $38 Million
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Expanding into Television:
Markiplier aims to make his podcast, The Edge of Sleep, into a TV show, stepping beyond YouTube. His strong connection with fans and varied content helped him earn $38 million in 2021.
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7. Rhett and Link, Net Worth: $35,000,000
In the YouTube world, Rhett and Link are known for their Mythical Entertainment brand. Rhett McLaughlin and Link Neal are the creative masterminds behind a vast entertainment brand known as the Mythical Empire. These best friends, who met in first grade, have turned their unique blend of humor, creativity, and camaraderie into a multi-platform phenomenon that delights millions of fans worldwide. For their long-term success and growth on the platform, Rhett and Link are 7th on the list of highest paid YouTubers in 2024!
Their journey began with quirky, homegrown comedy videos, but Rhett and Link’s rise to fame truly took off with their YouTube series, “Good Mythical Morning” (GMM). Launched in 2012, GMM is a daily talk show where the duo explores various topics, engages in bizarre food challenges, and embarks on hilarious experiments.
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Net worth: $35 million
This impressive figure results from their successful ventures across multiple platforms, including their popular YouTube channel “Good Mythical Morning,” live tours, merchandise sales, podcasts, and other entertainment projects under their Mythical Entertainment brand.
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Good Mythical Morning and Mythical Kitchen
Good Mythical Morning is their main show, running from Monday to Friday for over ten years. Besides this show, they have Mythical Kitchen. This features cool food recipes by Mythical Chef Josh Scherer.
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Creator Accelerator Fund
Rhett and Link also help new creators through the Rhett and Link Creator Accelerator Fund, which provides resources and support to new digital creators.
They reach a huge audience with 31 million YouTube subscribers and 23 million social media followers. Their work has genuinely built a Mythical empire that their fans love.
8. Ryan’s World (Ryan Kaji), Net Worth: $32,000,000
The 11-year-old star behind “Ryan’s World” is a vast YouTube success. He has a whopping 36.7 million subscribers, and his yearly earnings are around $30 million. This has hit his net worth of about $100 million. Born on October 6, 2011, in Texas, Ryan’s journey to fame began very young. He is best known for his YouTube channel, “Ryan’s World” (formerly known as “Ryan ToysReview”), which he started with his parents when he was just three years old. With billions of views at such a young age, this marks Ryan as 8th on our list of highest paid YouTubers in 2024!
“Ryan’s World” quickly gained popularity for its entertaining and informative videos, where Ryan reviews toys, participates in fun challenges, and engages in educational activities. His charismatic personality and genuine enthusiasm for playing with and reviewing toys have endeared him to millions of children and parents alike.
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Estimated Net Worth:
Around $32 Million, thanks to ad revenue, sponsorships, and various business ventures.
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Entrepreneurial Ventures:
Ryan has expanded his brand beyond his YouTube channel. He launched a line of toys, clothing, and accessories sold in major retail stores such as Walmart and Target. He has also ventured into television with the show “Ryan’s Mystery Playdate” on Nickelodeon, further broadening his reach and influence.
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9. Unspeakable, Net Worth: $28,500,000
A vibrant and wildly entertaining brand that has captivated the imaginations of young audiences around the world, Unspeakable is behind this colorful anarchy. Nathan Johnson Graham, known as Unspeakable, has built a massive following through his energetic and unpredictable content. Unspeakable shows are YouTube comedies with funny skits, pranks, and games. Unspeakable’s channel, partnerships, and merch lands him as 9th on our list of highest paid YouTubers in 2024!
Colorful Anarchy for Kids is more than just a YouTube channel; it’s a vibrant, dynamic brand that embodies the joy and excitement of youthful exploration.
Unspeakable first gained prominence with his Minecraft videos, where his creativity and humor shone through as he explored the game’s endless possibilities. His YouTube channel quickly became a go-to destination for Minecraft enthusiasts, featuring everything from epic builds to hilarious challenges.
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$28.5 Million in Earnings, proving the big pay-off of humor on the platform.
In addition to his YouTube success, Unspeakable has expanded his brand to include merchandise that reflects his vibrant and adventurous spirit. His line of apparel, accessories, and toys allows fans to bring a piece of the Unspeakable world into their everyday lives. The merchandise is designed to be as bold and lively as his videos.
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10. Preston Arsement, Net Worth: $25,000,000
Commonly known as Preston, he is a popular YouTuber and content creator known for his gaming videos, challenges, and vlogs. Preston has marked himself as 10th on our list for highest paid YouTubers in 2024!
He embarked on his YouTube journey in 2010, initially focusing on Call of Duty gameplay before expanding into Minecraft, Fortnite, and other popular games. Preston’s appeal lies in his energetic persona and family-friendly content.
He has ventured into merchandise, branding, and philanthropy, using his platform to support charitable causes and engage with his viewers personally. His multifaceted approach to content creation continues to solidify his influence and prominence in the online community.
Preston Arsement continues to be a prominent figure in the YouTube gaming community. He is known for his creativity, engaging content, and strong connection with his audience. His entrepreneurial spirit and dedication to entertaining his viewers have contributed to his enduring popularity on the platform.
Preston Arsement’s net worth is reported to be in the range of $20 to $30 million.
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Conclusion
In summary, the rise of YouTube influencers into high-earning entrepreneurs highlights the platform’s immense potential. From MrBeast’s philanthropic stunts to Rhett and Link’s Mythical Empire, these content creators have turned their channels into significant revenue streams, amassing millions of followers and dollars.
These influencers have transformed their massive followings into thriving businesses, capitalizing on their unique content, personal brands, and strategic ventures. The impressive growth in their earnings underscores the power of quality content and innovative engagement strategies to drive substantial revenue. This trend illustrates the growing dominance of digital media, showcasing YouTube as a critical player in the entertainment industry and a lucrative platform for content creators. If you are looking to find new influencers to work with on YouTube, you can join Glewee’s end-to-end influencer marketing platform here.
