How to Choose an Influencer Research Tool


Marketers already have enough on their plate, from SEO analysis to branding strategy. Manually searching for an influencer on top of this can eat up your time. After all, the influencer marketing industry is growing at a phenomenal rate. This is where the convenience of an influencer research tool comes in. But the question is, how do you pick the right one that aligns with your brand’s unique marketing needs?

Today, we’ll answer that, guiding you through the key factors to consider when selecting an influencer research tool. Plus, we’ll showcase the powerful capabilities of Glewee Insights, an exceptional tool that can optimize your influencer marketing strategy.

What Is an Influencer Research Tool?

Influencer research can take up much of your time, especially if you do it manually. Influencer research tools are focused influencer marketing software designed to streamline and accelerate this process for you. They enable you to quickly find influencers for free within your niche, saving you hours of research, and making the process more efficient.

Influencer research tools allow for easy search of influencers, based on important metrics. Use filters like location, age, gender, follower count, engagement rate, social media platform, and audience demographics, to find the right influencer.

These tools are equipped with features that help you identify influencers whose audience, content style, and values are in line with your brand’s marketing objectives.

They also give you detailed information about an influencer’s potential by providing metrics like engagement, showing the quality of their content, and displaying how well they’ve done working with brands in the past. This enables you to make well-informed predictions about whether they can effectively promote your brand’s products or services (or not).

Many influencer marketing research tools go as far as to help you connect with relevant influencers instead of simply giving you their name.

What Are the Benefits of an Influencer Research Tool?

An influencer research tool is designed to revolutionize the way brands approach influencer marketing. They bring a level of efficiency and precision to the entire process. Let’s quickly highlight their key benefits:

  1. They save considerable time by automating the process of finding and vetting influencers, which otherwise requires manual, hours-long research.
  2. These tools provide solid, data-driven insights, allowing you to base your marketing decisions on concrete metrics rather than guesswork.
  3. They assist in vetting influencers for brand alignment and compliance, ensuring that your brand reputation is safeguarded.
  4. They allow for easy scaling of campaigns by managing multiple influencers and tracking their performance seamlessly.

What Is an Influencer Research Tool Used For?

In addition to helping you find and connect with the right influencers, here are some additional uses of influencer marketing research tools:

1. Evaluate Actual Influencer Performance Using Real Metrics

It’s no secret that some influencers inflate their follower counts by purchasing followers, which can be misleading for brands and lead to ineffective marketing efforts.

Influencer research tools solve this problem by providing you with reliable insights that go beyond superficial metrics like follower count. This allows you to assess real influencer performance by analyzing engagement quality and the influencer’s track record with similar campaigns.

This way you get a clearer, more accurate picture of an influencer’s “true influence” and potential for successful collaboration.

2. Enhance Marketing Efforts with Detailed Insights about an Influencer’s Follower Demographics

Analyzing audience demographics (with these tools) allows for more strategic and effective targeting of marketing efforts. For example, consider your brand specializes in outdoor sporting equipment. Using an influencer research tool, you can access the demographic data of potential influencers’ audiences. Suppose the tool reveals that a particular influencer has a significant following of males aged 20-35, primarily located in regions known for outdoor activities. This demographic aligns perfectly with your target market.

With this information, you can confidently partner with the influencer, assured that their message will reach an audience keenly interested in outdoor sports.

3. Centralize Communication with Influencers

​​Influencer research tools often include features to manage communications with influencers. This means you can keep track of all interactions in one place, ensuring that no important messages or agreements are missed.

These tools maintain a log of past communications, help manage deadlines, act as a database for influencer contact information, and ensure that influencers meet their deliverables.

4. Track and Monitor Your Influencer Marketing Campaigns

Influencer research tools also help you track influencer information and manage campaigns. They let you store and organize details about influencers, like their contact info and past work.

Use these tools to plan and stay on top of your influencer marketing campaigns. Check campaign performance by monitoring key performance indicators like reach, engagement, and ROI, and analyze campaign effectiveness.

This makes it easier for you to manage your collaborations with influencers, understand what’s working well, and identify areas of improvement.

5. Stay Ahead of the Competition

Tools give you insights into competitor influencer marketing tactics which help you identify gaps in your marketing plan and restrategize accordingly. This way you can benchmark your performance against your competitors and set realistic performance goals.

Choosing an Influencer Research Tool

Now that we know what influencer research tools have to offer, let’s get down to choosing the right one for your brand. There are certain factors you must consider while choosing an influencer research tool:

  1. Look for comprehensive analytics, such as engagement rates, audience demographics, and influencer reach.
  2. The interface must be user-friendly, and intuitive, and allow for third-party integrations with other marketing tools and platforms.
  3. A vast and diverse database of influencers across various niches and platforms is an important element to ensure that the research pool isn’t limited.
  4. Plus, having good search and filter options is a must so you can easily find the right influencers.
  5. Many tools also allow you to manage your campaigns, keep track of your budget, and figure out how successful your campaigns are.
  6. The tool should also help with budgeting and ROI analysis of your influencer campaigns.
  7. Make sure it checks influencers for trustworthiness and fit with your brand.
  8. Good customer support and learning resources are important too.
  9. Finally, make sure the price is right for your budget.

Glewee’s Influencer Research Tool

influencer research tool

Glewee is your one-stop shop for influencer marketing.

Glewee’s Audience Insights tool has redefined how brands gather intricate details about an influencer’s audience. This tool provides you with essential audience data, including demographics like age and gender, as well as location, interests, and more.

Its key features help your brand make informed partnership choices—by using real marketing data, and ensuring you connect with the right audience at the best time.

The Glewee platform is the ideal content creator marketplace—offering a large network with over 10,000 influencers and content creators for brands. Our roster of influencers covers a wide range of audiences and market areas. We ensure that all creators on our platform are thoroughly vetted before they join. This not only addresses common issues in finding trustworthy influencers but also makes sure they align well with your brand’s values and goals.

Glewee tools give you detailed and up-to-date information about how your campaigns are doing. Easily keep track of your campaign’s success and monitor important metrics like the number of views, impressions, and engagement rates throughout.

Glewee handles every aspect of your influencer marketing campaign process to keep track of the campaign’s success, saving you time and resources. This includes discovering creators online, approving campaign content, paying creators, and much more.

Try Glewee’s influencer research tool for free as we offer a free “Starter tier” where you can run unlimited customizable campaigns.

6 Expert Tips on Getting the Best Out of Influencer Research Tools

So by now you know how to decide on an influencer research tool for your brand. But having access to a tool or a platform doesn’t guarantee success.

It’s equally important to understand how to use them to get the best results. With that in mind, we’ve compiled some helpful tips for maximizing the benefits of your influencer research tool.

1. Check Influencer’s Audience Quality

Avoid influencers with a high number of fake or bought followers. This negatively impacts campaign results. Ensure that the influencer’s followers are genuine and relevant to your brand.

2. Evaluate Influencer Credibility and Authenticity

Check how the influencer has included promotions in their previous posts to see if they do it in a way that feels natural and genuine. If their posts seem authentic, their audience is more likely to respond positively.

3. Prioritize Engagement Over Follower Count

While follower count is important for reach, engagement is a better indicator of an influencer’s ability to connect with their audience. A more engaged audience means higher trust and credibility for your brand.

4. Look for Long-Term Partnership Potential

Prioritize influencers who can form long-term partnerships with your brand. Consistent collaborations with the same influencer can build stronger brand recognition and trust among their followers.

5. Monitor Influencer Reputation

Always keep an eye on the reputation of influencers you’re working with or considering. If they have been involved in any controversies or scandals, it could affect how people see your brand.

6. Focus on Past Campaign Performance

Collaborate with influencers who have already been successful in your niche and whose content aligns with your products or services. Their followers are more likely to resonate with your brand identity.

Streamline Your Influencer Research Today!

Influencer research tools are invaluable for marketers!

So what are you waiting for?

Automate and oversee influencer marketing collaborations and campaigns using an influencer research tool like Glewee. You don’t have to take care of little tasks yourself.

Free up your time and start launching better influencer marketing campaigns today.

Get Glewee today and streamline your research process. Make quick, efficient, and data-driven, decisions and empower your influencer marketing campaigns—leaving all the heavy lifting to Glewee.

Your perfect collaboration awaits.


How Can Influencer Research Tools Boost Your Marketing Impact?

Influencer research tools equip marketers with insights into past performance and real metrics, enabling them to make data-driven decisions for optimal campaign performance and success.

What Sets Top Influencer Research Tools Apart?

What differentiates top influencer research tools from others is their ability to streamline and efficiently execute the influencer research process, as well as their capability to help marketers maintain and smoothly run influencer collaborations and campaigns.

Is an influencer research tool the same as an influencer database?

No, an influencer research tool is not the same as an influencer database. An influencer research tool is a comprehensive platform that offers a range of functions beyond just a database. This typically includes features for analytics, campaign management, performance tracking, and more.

Whereas, an influencer database is primarily a collection or list of influencers. It serves as a directory from which brands can find and connect with influencers.

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