Just in time for the busiest season in e-commerce, we’re thrilled to announce a major new addition to the Glewee platform: Affiliate Marketing is now live for all brands.
This launch has been years in the making, and it’s more than just a feature. It’s a shift in how brands and creators collaborate on Glewee. If you’re a startup DTC brand or an established Shopify store, Glewee’s new affiliate engine gives you the power to pay influencers based on real results: clicks, orders, and revenue.
Net Influencer described our newest release as “This allows brands to set up campaigns in under five minutes, with real-time sales tracking and automated payments after a 30-day holding period. Available on all subscription tiers, this addition expands Glewee’s all-in-one platform beyond influencer campaigns, user-generated content (UGC), and product seeding.”
If you’ve been waiting for influencer marketing to feel more like performance marketing, our newest update is built for you.
Why Affiliate Marketing Matters in 2025
Influencer marketing has exploded over the last decade, but the industry is changing.
For years, brands paid creators large sums up front in exchange for reach and visibility, hoping for a return. But as marketing budgets tighten and customer acquisition costs climb, that model has started to shift. More and more brands, especially small and mid-size e-commerce brands are asking:
“How can I make sure I’m only paying for real performance?”
That’s where affiliate marketing comes in.
Affiliate marketing is a pay-per-sale model. It lets brands reward creators only when they drive real outcomes: purchases, clicks, conversions. According to recent industry reports:
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88% of consumers say they’ve purchased a product based on an influencer’s recommendation.
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16% of all U.S. e-commerce sales are now driven by affiliate links.
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The global affiliate marketing industry is set to surpass $31 billion by 2031.
That growth isn’t slowing down, and neither are creators. With the rise of TikTok Shop, Instagram Checkout, and social-first storefronts, influencers aren’t just building awareness anymore. They’re driving entire product sellouts.
The opportunity is massive but until now, most influencer marketing platforms didn’t offer affiliate tools all-in-one place!
How to Launch Your First Affiliate Campaign on Glewee
In this walkthrough, we’ll show you exactly how to create your first affiliate campaign from syncing your Shopify store to selecting influencers and tracking results.
It takes less than five minutes to create and launch your campaign on Glewee. From there, you’ll start to get affiliates that will apply to join your campaign in minutes.
Glewee’s Affiliate Marketing Capabilities are Built for Every Brand on Shopify
As we get closer to Q4 and the Holiday Season, we know that e-commerce brands are looking for more influencers, partners, and affiliates. We launched this ahead of the Black Friday Cyber Monday season to give every brand on Shopify another way to grow their brand and drive sales this 2025 holiday season.
Whether you’re just launching your first product or scaling a multi-SKU storefront, Glewee’s new affiliate marketing engine is designed to work seamlessly with every brand built on Shopify. By connecting your store directly to Glewee, you can activate affiliate campaigns in minutes selecting products, setting commission rates, and tracking sales in real time.
No complex integrations, no additional software. Just sync your Shopify store, choose your affiliate campaign settings, and Glewee takes care of the rest. For thousands of Shopify merchants already focused on influencer marketing, this unlocks an entirely new layer of performance-based growth, one that’s transparent, automated, and ready for Q4.
The Problem: Affiliate Marketing Has Been a Pain
If you’ve tried affiliate marketing before, you probably know the deal:
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You have to sign up for a complicated third-party platform
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You wait days (or weeks) to onboard to the platform, find creators, and bring them into your campaign
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You juggle different systems for content, campaigns, payments, and tracking
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You waste time trying to figure out if the tool is even worth the monthly fee
We knew it had to be different. So we built it directly into Glewee.
The Solution: Affiliate Marketing Capabilities Built Directly Into Glewee
Our new affiliate marketing tool is live, fully integrated, and incredibly easy to use. Here’s what makes it different:
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Create an affiliate campaign in minutes: Choose products, set commission rates, define your goals.
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Connect your Shopify store in one click. Done.
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Recruit influencers directly from the Glewee Creator Marketplace and instantly approve the ones you want.
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Track performance in real time: Orders, commissions, codes, and revenue are all viewable in your dashboard.
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Automated commission payouts: No spreadsheets, no guesswork.
With Glewee’s affiliate engine, creators receive a custom discount code and link when approved. They can start promoting your brand instantly on TikTok, Instagram, YouTube Shorts, or wherever they post. You get full transparency into what they’re driving and only pay commissions when they deliver.
How This Continues to Set Glewee Apart
There are plenty of influencer platforms out there but almost none that combine influencer campaigns, UGC, gifting, and affiliate marketing in one seamless experience.
This isn’t a bolt-on tool. It’s the fourth piece in Glewee’s vision to become the all-in-one platform for creator-led growth.
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Brands can now launch awareness campaigns and affiliate programs side-by-side
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Nano and micro-influencers have new ways to earn and grow long-term partnerships
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Shopify brands can go live in minutes, with no enterprise pricing or onboarding calls
We believe this is the future: a performance-first model where creators and brands are equally empowered to win.
Let’s Build Your Influencer, Creator, and Affiliate Program Together
Affiliate marketing is no longer optional. It’s the bridge between creator content and real ROI. And now, it’s available to every Glewee brand whether you’re on our Essentials, Professional, or Enterprise tier.
We built this to help you scale with less risk and more impact.
Let’s turn your influencer team into your affiliate team. Click below to start your 30 day trial of Glewee and launch your affiliate marketing campaign today
