Kickstart Social’s Influencer Marketing Case Study
Kickstart Social, led by Jessica Lynne White, sought to enhance its advertising efforts for its clients on Instagram and Facebook through Meta Ads Manager. Their initial CPL of $26 was a significant concern, prompting Kickstart Social to turn to Glewee for a fresh approach. Embracing the challenge, the Brand launched a targeted campaign titled “Weight Loss Video Campaign” to leverage influencer-created content for maximum impact.
The Goal
Kickstart Social’s primary goal was to reduce its high CPL and improve the efficiency of its advertising campaigns on Instagram and Facebook. It aimed to achieve this by creating engaging user-generated content (UGC) that resonated with its target audience. With the “Weight Loss Video Campaign,” Kickstart Social sought to not only lower CPL but also increase Brand awareness and engagement for its clients.
The Strategy
To meet its goals, Kickstart Social collaborated with Glewee to connect with two experienced content Creators. The request was simple: produce one 20-second video ad in a story format for a weight loss program. With an existing video and script provided for duplication, the Creators quickly delivered the content needed. Kickstart Social then uploaded these two videos into Meta Ads Manager and ran an A/B test to identify the more effective campaign.
The Results
The results of Kickstart Social’s collaboration with Glewee were nothing short of extraordinary. One of the influencer-created ads launched through the “Weight Loss Video Campaign” immediately gained traction, leading to a rapid drop in their Cost Per Lead (CPL) from the initial $26 to a remarkable $5 within a single day. This significant CPL reduction not only demonstrated the effectiveness of the influencer-driven content but also showcased the power of Glewee’s platform in optimizing ad campaigns. Jessica Lynne White, the owner of Kickstart Social, applauded the platform’s user-friendliness, underlining the ease with which they achieved such remarkable results.
