Music has found a new rhythm in the age of social media. Whether you’re searching for fresh tracks, the latest trends, or an inside look at rising artists, music influencers are now the pulse of what’s hot. According to Deloitte’s 2024 Digital Media Trends study, 82% of Gen Z and 70% of millennials discover new music through social media or user-generated content video sites. These influencers don’t just share playlists—they create movements, push boundaries, and introduce their followers to sounds that shape pop culture.
In 2024, the landscape of music influencers on Instagram and other platforms is evolving faster than ever. From live performances to viral song challenges, these influencers transform our music experience. Want to know who’s driving the trends? We’ve rounded up the top 11 music influencers you must follow this year.
Who are Music Influencers?
Music influencers have earned significant followings on platforms like Instagram, TikTok, and YouTube by sharing their music tastes, performances, or expertise. Unlike traditional media, these influencers engage with their audience in real time, fostering personal connections that fans trust.
What sets them apart from radio DJs or music critics is their authenticity. Followers appreciate influencers’ genuine love for music and their ability to discover songs that resonate with today’s generation. Whether artists or simply passionate about sharing music, these influencers wield great power when making or breaking new tracks.
Beyond just posting songs or albums, these influencers create a sense of community. They interact with their fans through live Q&A sessions, behind-the-scenes content, and collaborative challenges. Whether it’s through viral TikTok challenges or personal song recommendations, music influencers are now a core part of how people find and experience music today.
Music platforms have also taken note. Spotify, Apple Music, and record labels have increasingly partnered with influencers to drive streams and sales. This is a testament to these creators’ sheer influence, making them valuable to fans and the music industry.
11 Music Influencers to Follow in 2024
- Marc Rebillet – 3.6M Followers
- Dame Dash – 1.3M Followers
- Gen – 437K Followers
- Andrew Huang: 378K Followers
- Cameron McLeod – 365K Followers
- Adam Neely – 230K Followers
- Dev Lemons – 180K Followers
- Mia Rodriguez– 138K Followers
- Disco Face – 161K Followers
- Damoyee – 40.4K Followers
- Atlanta Cobb: 9.8k Followers
1. Marc Rebillet: The Improvisational Genius with a Looping Pedal
Marc Rebillet, also known as “Loop Daddy,” is a musical phenomenon that captivates audiences worldwide with his wild, improvisational performances and comedic charm. Known for his spontaneous creativity, Marc crafts songs on the spot using a looping pedal, keyboard, and rich, soulful voice. His live performances, often featuring only his gear and a bathrobe, have gained him a massive following on social media, especially YouTube and Instagram, where he shares his unique blend of music, humor, and eccentric energy.
What sets Marc apart is his ability to engage with his audience directly, incorporating live suggestions into his music, which turns every performance into a unique experience. His quirky, genre-blending style—touching on funk, jazz, soul, and electronic music—has made him a beloved figure in the music influencer space. Marc’s influence grows as he tours globally, showing fans that music can be spontaneous and boundary-breaking.
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2. Dame Dash: Iconic Mogul and Cultural Influencer
Dame Dash, co-founder of Roc-A-Fella Records, is a legendary music industry figure known for his entrepreneurial spirit and impact on hip-hop culture. Alongside Jay-Z and Kareem “Biggs” Burke, he helped launch Roc-A-Fella Records in the 1990s, shaping the careers of artists like Kanye West and Cam’ron, and contributing to Jay-Z’s rise to superstardom. Dash’s influence extends beyond music; he’s also involved in film, fashion, and various business ventures, continually pushing creative boundaries.
Today, Dame Dash remains a powerful influencer, sharing insights on independence, creativity, and ownership across his social media channels and podcast appearances. His passion for empowering artists and entrepreneurs has earned him respect as a cultural icon who advocates for artistic integrity and financial autonomy.
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3. Gen
Gen is a rising music influencer with a dedicated following of over 160,000 on TikTok, where he shares carefully curated R&B content that captivates his audience. Known for engaging series like “Songs to Wake Up To,” Gen spotlights emerging and underrated R&B artists, helping his followers discover fresh music. He goes beyond posting by creating popular Spotify playlists, a platform for new artists to submit their work. This playlist feature has become a key exposure opportunity, allowing rising musicians to reach broader audiences. Through his thoughtful recommendations and support of new talent, Gen has made his platform a go-to for R&B fans looking to stay ahead of the curve in today’s music scene.
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Also Read: Promoting Music through Influencer Marketing
4. Andrew Huang: Creative Music Innovator and YouTube Sensation
Andrew Huang is a multifaceted music influencer known for his incredible range across genres and inventive approach to music production. With a YouTube channel boasting millions of subscribers, he’s captivated audiences by creating music out of unusual sounds, blending genres, and sharing his insights into music theory and production. Andrew’s content mixes educational videos, challenges, collaborations, and original compositions, making him a favorite among aspiring musicians and casual fans.
Huang’s expertise in traditional and experimental music has positioned him as a thought leader in the music influencer community. Whether making beats with everyday objects or diving into complex music theories, Andrew’s engaging and informative content has inspired countless creators worldwide.
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5. Cameron McLeod: Energetic Talent with a Flair for Music
Cameron McLeod is an energetic music influencer and content creator who’s made waves on platforms like TikTok and Instagram. Known for his lively personality, dance skills, and infectious energy, Cameron has developed a unique way of connecting with his audience, mixing humor, dance, and a passion for music.
He first gained popularity by sharing creative dance videos and lip-syncs to trending tracks, quickly amassing a following that appreciates his enthusiasm and skill. His ability to keep up with music trends and creatively interpret them through his content makes him a standout influencer. As of 2024, Cameron continues to expand his brand, collaborating with artists, participating in music challenges, and inspiring his followers to engage with music in fun, new ways.
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6. Adam Neely: The Music Theory Maestro
Adam Neely is a respected figure in music education on YouTube. He is known for his deep dives into music theory, jazz, and the nuances of sound. With a background in bass playing and a passion for making complex concepts accessible, Adam has gained a substantial following from musicians and casual music lovers alike.
His content goes beyond traditional music lessons; he offers insights into the history, cultural context, and science behind music, all presented as engaging and often humorous. Adam’s influence is widespread, as he’s built a community around learning and appreciating music from a fresh perspective. As 2024 unfolds, he continues to inspire and educate, making music theory exciting and understandable for audiences around the globe.
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7. Dev Lemons: Redefining Music Commentary with Humor and Insight
Dev Lemons is among the most engaging and insightful voices in music commentary today. Known for her vibrant, punchy videos across TikTok, YouTube, and Instagram, Dev combines humor and in-depth analysis to uncover the cultural and musical elements that shape today’s music scene. Her content often breaks down complex musical concepts, from song structure to lyrical trends, in a way that is easy to understand for casual listeners and musicians alike.
Her fanbase has grown steadily due to her ability to address music trends in a relatable way. She brings a unique approach to music commentary, using humor and a conversational tone that makes her videos as entertaining as they are informative. Whether discussing the influence of social media on music, analyzing hit songs, or uncovering underrated gems, Dev Lemons adds her creative twist that appeals to a diverse audience. As a dynamic and influential voice in music, Dev is undoubtedly shaping how people interact with and understand popular music. Following her in 2024 guarantees a blend of entertainment, education, and a fresh take on the ever-evolving world of music.
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Also Read: Drake’s Newest Viral Song Is Creator Generated Using AI
8. Mia Rodriguez
Mia Rodriguez is an Australian singer-songwriter and social media influencer known for her unique blend of pop and alternative sounds. Born in Sydney on July 28, 2003, she gained fame by sharing music covers and original songs on platforms like Instagram and TikTok. Her debut single, “Bored,” released in 2020, showcased her catchy melodies and introspective lyrics.
With hits like “Emotion” and “Anarchy,” Mia has quickly solidified her presence in the music scene. She engages with fans through live streams and interactive content, fostering a loyal following. As of 2024, she continues to grow her musical career and is expected to release new music, further establishing her influence in the industry. Mia Rodriguez represents the modern artist, skillfully blending music with social media to connect authentically with her audience.
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9. Disco Face: Bringing Retro Vibes to Modern Music
Disco Face is an emerging music influencer known for reviving retro disco and funk vibes with a modern twist. Their unique sound combines groovy beats, catchy lyrics, and 70s-inspired aesthetics that captivate audiences looking for something nostalgic yet fresh. With a flair for vintage fashion and a colorful social media presence, Disco Face has quickly gained a dedicated following, especially on platforms like Instagram and TikTok, where they often share snippets of their music, funky dance routines, and insights into their creative process.
Beyond their music, Disco Face is known for creating engaging, interactive content that brings fans into their retro-inspired world. Whether you’re a long-time disco lover or new to the genre, Disco Face is an influencer bringing a unique blend of old-school groove and contemporary charm to the music scene.
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10. Damoyee: A Multi-Talented Musician Blending Genres with Purpose
Damoyee is an impressive force in today’s music influencer landscape, captivating audiences with her multi-instrumentalist, composer, and vocalist talent. Her musical style effortlessly blends jazz, R&B, and pop elements, creating a unique and universally appealing sound. Damoyee’s social media presence, especially on Instagram and TikTok, showcases her original music, collaborations, and behind-the-scenes looks at her creative process, offering fans an intimate view of her artistry.
What sets Damoyee apart is her ability to convey deep emotion through her music while experimenting with innovative arrangements. She often shares insights into her songwriting, exploring themes of self-discovery, empowerment, and vulnerability, resonating with listeners who appreciate authentic storytelling. Her passion and versatility make her an exciting artist to follow, and in 2024, she’s sure to continue inspiring with her music and message.
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11. Atlanta Cobb: Rising Star Bringing New Energy to the Music Scene
Atlanta Cobb is a rapidly emerging music influencer making waves with her fresh voice and bold approach to songwriting. Known for her captivating melodies and relatable lyrics, she’s quickly gained a dedicated following on platforms like Instagram and TikTok. Atlanta’s content often includes her original music, behind-the-scenes glimpses into her creative process, and interactive sessions with her fans, building a close connection with her audience.
Atlanta’s style fuses pop with indie influences, creating a sound that resonates with listeners looking for authentic, modern storytelling. As she continues to evolve her sound and connect with audiences through social media, Atlanta Cobb is one to watch closely in 2024, bringing a unique spark and fresh perspectives to today’s music landscape.
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The Influence of Music Influencers in 2024
Music influencers aren’t just curating songs but reshaping how the industry works. In an era where streaming services dominate, these influencers personalize the music discovery experience. They have a direct line to their audiences and can make songs go viral within hours of sharing them. Many brands have begun collaborating with these influencers to sponsor events, promote music festivals, and showcase new releases, knowing that their reach is massive.
Music influencers provide rising artists with an invaluable platform to reach new audiences. An endorsement from a famous influencer can mean thousands of streams in a day, catapulting an unknown musician into the spotlight. As their followers trust their recommendations, influencers in the music world are seen as trusted curators.
Instagram music influencers have also made it easier for fans to engage with their favorite artists. Instead of waiting for new music videos or album drops, fans can enjoy live Q&As and song previews and even watch collaborations unfold on social media platforms. This constant content stream has made the music industry more accessible and interactive.
Conclusion: Stay in Tune with 2024’s Music Trends
As we look toward 2024, following music influencers is one of the best ways to stay ahead of the trends. Whether you’re into pop, indie, or underground sounds, these influencers bring a personal touch to discovering new music. Following the influencers mentioned in this article will give you an insider’s view of the songs and artists shaping music culture in 2024.
So, don’t miss out—start following these music influencers on Instagram and TikTok to stay connected with the next big wave of music. Whether you’re a casual listener or a hardcore fan, these influencers will keep your playlists fresh and exciting.
This updated version now stretches closer to your target word count. It offers more detail, particularly in explaining the impact of influencers on the music industry and expanding on each influencer’s profile. Let me know what you think!
