Twitch Streamer Pokimane Launches Gamer Snack Brand, Myna Snacks

Creator Economy

Popular Twitch streamer and content creator, Pokimane, has launched her new snack brand, Myna Snacks. Pokimane joined forces with ex-Kellog exec and food expert, Darcey Macken, to create healthy, feel-good snacks for gamers. The brand currently only has one product, the Midnight Mini Cookies, which are non-GMO, preservative-free, vitamin D-filled treats made with real ingredients.


Who Is Pokimane?

Pokimane, or Imane Anys, is a 27-year-old social media personality and Twitch streamer that rose to Internet fame in 2017. She started off streaming on livestreaming platform, Twitch, playing League of Legends in her college dorm. Now, she has over 9.4 million followers on Twitch. She’s one of the most popular female streamers, not just on Twitch, but in the entire livestreaming industry. You can find her on Twitch streaming games like VALORANT, World of Warcraft, and Fortnite.

Despite being a wildly successful Twitch streamer, Pokimane doesn’t only make gaming content. She recently took a break away from content creation, only to come back on September 1, 2022, with a YouTube video explaining her absence. In the video, the streamer went on to say that although she loves livestreaming, she also wants to explore other genres of content, like lifestyle. And she’s stuck to that. There is a wide variety of different content on her YouTube channel, from vlogs to fitness videos.


Now, she’s diving into entrepreneurship. Pokimane’s already tried her hand at business before, acting as the Chief Creative Officer of RTS, a talent management firm. She’s also teased an upcoming podcast called ‘don’t tell anayone with pokimane’, with a 50 second trailer already available on Spotify. But it seems like Myna Snacks has been in the works for ages now, and Pokimane’s more than ready to share it with her fans.

Myna Snacks: Snack Happy

For weeks, Pokimane has been teasing the launch of Myna Snacks on both her social media accounts and through in-person marketing. Last month during TwitchCon in Las Vegas, Nevada, business cards were handed out with a link to a website called pokisecret.com. The website had an exclusive sign-up for fans. That way, they could hear the announcement first. This secret turned out to be Myna Snacks.

To help launch her brand, Pokimane teamed up with ex-Kellogg executive, Darcey Macken. According to the Myna Snacks website, all products are made with plant-based, real ingredients. The snacks are also GMO-free, gluten-free, and grain-free, while also containing a good source of vitamin D. The first product, the Midnight Mini Cookies, are filled with deep chocolate, white chips, and sea salt. The cookies come in 4, 8, and 12 packs.

Pokimane launches 'Myna Snacks' snack company and reveals first product - Dexerto

“Most snacks were filled with things I couldn’t feel good about. So we created Myna.” Pokimane said. And it seems like she decided to tackle the problem head-on. There is still no news about any upcoming products, but it seems like Pokimane’s open to suggestions. On the website, there is a Snack Lab that allows visitors to create their own cookie. From flavor to shape to texture, Pokimane’s fans can help her craft her next product.


Popular Twitch streamer and content creator, Pokimane, just launched her newest brand, Myna Snacks! The company currently only has one product, which are the Midnight Mini Cookies, which are GMO-free, preservative-free, vitamin D filled treats meant to make you feel good while snacking. 🍪 Pokimane, like many other influencers, is now attempting to expand her content monetization by diving into business. Building a new brand based off your personal one is one of the most effective monetization methods for content creators, as we’ve already seen with Mr Beast’s Feastables, Logan Paul and KSI’s PRIME, and Emma Chamberlain’s Chamberlain Coffee. With so much hype building around Myna Snacks, we’re wondering: will Pokimane be the next big content creator entrepreneur? 👩‍💼 #pokimane #mynasnacks #twitch #twitchstreamer #influencers #ludwig #scarra #offlinetv #mogulmoney #offbrand #twitchcon #rflct #valkyrae

♬ original sound – Glewee – Paid Brand Deals

Influencer to Entrepreneur Pipeline

Pokimane is not the first in the influencer industry to try a hand at entrepreneurship. Many content creator, after finding incredible success as an influencer, tend to pivot towards business to monetize both their creativity and their influence. Some other notable brands include Chamberlain Coffee by Emma Chamberlain, PRIME by Logan Paul and KSI, and Feastables by Mr Beast.

However, in the livestreaming space, creating businesses directly connected to content creation seems to be the norm. YouTube streamer and Mogul Money host, Ludwig, is the co-founder of OFFBRAND, a creative studio for creators. And ex-League of Legends pro, Scarra, is the co-founder of Offline TV, a content house and team. But Pokimane remains one of the few to venture outside of the entertainment industry completely with her business, diving into the world of healthy, natural, and GMO/preservative-free snacks.

Other female livestreamers, like Valkyrae, have attempted to do this before, but were unfortunately unsuccessful. In fact, she and the brand were met with controversy. Valkyrae created a blue-light preventing skincare line back in 2021 called RFLCT that was met with intense backlash after the public criticized the lack of credible research on the validity of blue light pollution.

Valkyrae's RFLCT skincare line faces backlash from streamers - WIN.gg

But it seems like Myna Snacks is currently being hyped up all around the Internet. With so much buzz, Pokimane might just be the next big content creator entrepreneur.

Monetize Your Influence with Glewee

Just because you aren’t racking in millions of views, doesn’t mean you can’t make money from being a content creator. With Glewee, influencers and UGC creators can start earning from their content. As a Creator on Glewee, landing paid brand deals is as easy as tapping a button. With our all-in-one mobile app and abundance of resources, we’re here to help you monetize your influence. To gain access to our helpful tools and our endless feed of paid collabs, sign up for a free account and apply to be a Glewee creator today.

Join Glewee Today

Launch unlimited campaigns with pre-vetted Creators and promote your Brand on social media.

Download the Creator App


Launch Your Influencer
Campaign Today

Join Glewee to discover pre-vetted Creators, manage end-to-end campaigns, and engage your target audience with content.

Stay Connected With Glewee

Glewee Logo

Customizable Campaigns

Build, run, and manage campaigns.

Creator Marketplace

Discover pre-vetted Creators.

Brand and Creator Chat​

Contact Creators in real time.

User-Generated Content​

Commission tailor-made UGC.

Performance Metrics​

Measure, track, and evaluate campaign success.

Content Library ​

Store your content in one place.

For Brands

Scale your influencer marketing program with Glewee’s end-to-end platform.

For Creators

Monetize your social media following with Glewee’s intuitive mobile app.

For Agencies

Work with influencers for all your clients, all in one platform.


Getting Started

Launch your account to launch campaigns.

Launching Campaigns

Build campaigns in four easy steps.

Reviewing Performance

Track campaign performance & measure success.

Approving Content

Review drafts, request revisions, and approve for posting.

Paying Creators

Handle payments

Managing Creators

Discover your Creator team and collaborate in real time.


Getting Started

Become a Glewee Creator, authenticate your socials.

Finding Campaigns

Discover Brand deals from your phone.

Creating Content

Meet deliverables, follow guidelines, and get inspired.

Posting Content

Promote your favorite Brands across social media.

Getting Paid

Manage payments through your Glewee Wallet.

Adding Portfolio Content

Show your best work and tell Brands what you do best.



Get the insights you need to navigate influencer marketing and the Creator Economy.


Read about Glewee in the news.

Social Media Glossary

Explore our social media glossary


Health & Wellness

Your Brand’s winning formula.


Get your Brand into shape.


Nail your influencer marketing.


Turn heads on social media.


Promote your Brand to the fullest.

Food & Beverage

Cook up Brand-boosting campaigns.

Case Studies

Explore influencer marketing success stories here.

Glewee's Guide to Creator Marketing