Rev Gum launched its new “Polar Mint” flavor on social media through a campaign with Glewee Creators. The delicious & caffeine-filled gum Brand was able to instantly identify ideal influencers in the Athletic & Outdoor categories through Glewee’s Exclusive Creator Marketplace. By partnering with these Creators, Rev Gum generated interest and awareness for its upcoming flavor release while driving conversions all around.

The Goal

The campaign sought to promote a Brand identity that embodies an active, athletic, and outdoor lifestyle while generating interest in Rev Gum’s upcoming product launch. Rev Gum chose a team of Glewee Creators to document an unboxing of its promotional package containing four packs of RevGum from the upcoming release. By promoting the new product line on social media, the influencers would build excitement and awareness for the upcoming release.

The Strategy

Each Creator was activated to share 1 Instagram Story of themselves unboxing the promo package and 1 Instagram Story using the product outdoors. Creators aimed to generate buzz for the upcoming launch amongst their followers. By integrating the energizing gum into their daily routine, the influencers would promote the product and the Rev Gum lifestyle.

The Results

Following the campaign, Rev Gum’s “Polar Mint” flavor was stocked in retailers nationwide. Because of its campaign on Glewee, Rev Gum now owns 50+ short-form videos in perpetuity for use across its paid and organic marketing channels. Each video serves as an authentic form of social proof and promotion, showcasing Creators enjoying Rev Gum’s “Polar Mint” flavor in their own unique setting and way.