Demographic Data Comparison: TikTok vs. Facebook vs. Instagram Users in 2023

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Do you want to know who is using social media the most and why? Are you curious about what sharing platforms are really popular right now, and how they will look in 2023? There’s an ever-evolving landscape when it comes to engaging customers on social media platforms. In this blog post, we’ll take a deep dive into the most popular channels—Instagram, Facebook, and TikTok—and break down their primary user demographics. We’ve done some extensive research to provide you with fresh data that can help inform your future social media marketing decisions. Let’s get started!

Introducing the Big Three – Instagram, Facebook, and Tiktok

The social media landscape is constantly evolving and keeping up with the latest trends can be tricky. However, there are three platforms that have cemented themselves as the ruling trio – Instagram, Facebook, and Tiktok. Each one has its own distinct features and user base, making them popular among different audiences. Instagram boasts its visually appealing content, while Facebook is often used for communication among family and friends. Meanwhile, Tiktok has taken the world by storm with its fun and creative short-form videos. Whether you’re a business owner looking to expand your reach or simply looking for a new source of entertainment, exploring these three platforms is an absolute must.

Exploring the Different Demographics of Instagram Users

With over one billion active users, Instagram is undoubtedly one of the most popular social media platforms worldwide. What’s interesting about this photo-sharing app is the diversity of its users. While it was initially targeted toward young adults and teens, Instagram has seen a tremendous shift in its demographics. Nowadays, Instagram has a wide range of users, ranging from Gen Z to Baby Boomers, with the bulk of the users reporting to be aged 25-34 (27.7%). Additionally, the user base comprises an almost equal number of males (52.2% of users) and females (47.8% of users). Given its popularity, businesses, and marketers can leverage the power of Instagram to reach their desired audience.

A graph showing the age breakdown of instagram users
Source: Statista

Analyzing the User Base on Facebook

Facebook boasts an impressive user base of 2.85 billion active users worldwide as of the end of 2020. Understanding the demographics and behavior of these users is key for businesses and advertisers looking to reach their target audience. By analyzing Facebook’s user base, companies can gain valuable insights into the age, gender, location, interests, and behaviors of their prospective customers. Additionally, understanding how users interact with content on the platform is important for crafting effective marketing strategies. Whether it’s through sponsored posts, targeted ads, or influencer marketing, understanding the user base on Facebook is essential for businesses looking to stay competitive in today’s digital landscape. As of March 2023, 27.7 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 25.4 percent of users belonged to the 18 to 24-year age group. It does appear that Facebook is beginning to die off with the younger crowd though, as the user base only contains about 6% aged 13-17.

A bar chart graph showing the age breakdown of users on Facebook
Source: Statista

Taking a Closer Look at Tiktok’s User Demographics

TikTok has exploded in popularity, especially since the pandemic began. But who exactly is using the app? Taking a closer look at TikTok’s user demographics reveals some interesting insights. According to recent data, over 25% of TikTok users are aged between 10 and 19, with a majority being female. However, the app’s popularity doesn’t just stop there – it’s also gaining traction among older demographics, with over 30% of users aged between 25 and 44. What’s more, TikTok attracts users from all over the world, with a strong presence in countries like India, the United States, and China. TikTok has a growing presence in the US, however, with over an estimated 80 million monthly users! It’s clear that TikTok’s user base is diverse and constantly expanding, making it an intriguing platform for both content creators and businesses alike.

A bar chart showing the age breakdown of TikTok users
Source: ExplodingTopics

Comparing the User Demographics of The Big Three

From the looks of it, TikTok still rules the younger demographic, all although the audience is starting to skew a little older on the video platform. Facebook, on the other hand, skews heavily into the older audience, which allows advertisers to know that the older audience primarily lives there, and when running campaigns towards them, Facebook is the place to be. Instagram is kind of caught in the middle, however, as the platform has a strong 25-34 base, but also encompasses a lot of younger users and a decent amount of older ones. If you are looking to advertise an all-ages product, Instagram might be your best bet!

What Is the Future of Social Media in 2023 and Beyond?

Social media has already made a significant impact on our daily lives, but what does the future hold for this constantly evolving platform? With the advent of technology and the ever-increasing global interconnectivity, it’s hard to predict exactly how social media platforms will look in 2023 and beyond, but one thing is for certain- it will continue to play a vital role in shaping the way we communicate, share information, and interact with one another. As social media continues to evolve, we can expect to see more advanced features and new platforms emerging, providing users with enhanced experiences and greater control over their digital footprint. While there are concerns about privacy and security, the future of social media is undoubtedly exciting and holds endless possibilities.

Wrapping It All Up

To summarize, the three big players in the social media space today are Instagram, Facebook, and Tiktok. Each of these platforms has distinct user demographics which have significant implications for brand targeting and influencer marketing initiatives. We’ve also seen that given their vastly different approaches to content, each is a suitable platform for targeting and engaging audiences with different interests. Furthermore, as we move into 2023 and beyond, it is important to continue to stay up to date with the changing landscape of user demographics across these platforms to ensure effective targeting of customers. Understanding how user demographics influence social media trends can provide valuable insight into how brands should approach influencer marketing strategies. For those looking to take advantage of competing in the modern-age social media market scape for their brand, talking with an influencer marketing expert is highly recommended.

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