fbpx
Soteri Skin Case Study header image

88,837

Content Engagements

7.5K

Social Post Likes

5

Creators Deployed

5

Pieces of Content

7 Days

Lead Time to Get Content

Soteri Skin, a distinguished beauty Brand specializing in skincare products, launched an influencer marketing campaign on Glewee to promote its skincare line. By collaborating with beauty influencers on Instagram and TikTok, Soteri Skin aimed to leverage the Creators’ influence, increase Brand awareness, and drive sales while cultivating a base of loyal, returning customers.

The Goal

The primary objectives of the Soteri Skin influencer marketing campaign were twofold. The Brand first sought to raise awareness about its specialized skincare offerings, targeting individuals with sensitive skin conditions like eczema. Soteri Skin then aimed to convert this heightened awareness into tangible sales, fostering a community of returning customers who trust the Brand’s unique expertise and innovative product offerings.

@zonitaapplezum @Soteri Skin #soteriskin ♬ original sound – Onye

 

The Strategy

Soteri Skin crafted a comprehensive strategy to effectively achieve its campaign objectives. They specifically targeted beauty influencers on Glewee who had personal experiences with eczema, aligning with the Brand’s mission, core values, and product focus. The influencers were instructed to create authentic and engaging content centered around their personal encounters with Soteri Skin’s products while emphasizing the Brand’s ability to address the challenges associated with eczema and sensitive skin. The campaign encouraged influencers to showcase the benefits of Soteri Skin’s patented technology, highlighting how it effectively maintains the ideal skin surface pH for extended durations while providing relief and nourishment to individuals with sensitive skin concerns.

Soteri Skin UGC

The Results

The results of the Soteri Skin influencer marketing campaign were resoundingly successful. The campaign generated an impressive engagement of over 83,000 content interactions across various platforms. Notably, the Brand received five pieces of unique and compelling content from the participating influencers, which were subsequently shared on the influencers’ social media profiles. The content assets amplified Brand visibility and provided Soteri Skin with valuable user-generated content that could be repurposed on its website and integrated into future paid advertising campaigns. The campaign’s success in engaging the target audience, as evidenced by the significant content engagement, speaks volumes about the effectiveness of Soteri Skin’s tailored approach to influencer marketing on Glewee.

Launch Your Influencer
Campaign Today

Join Glewee to discover pre-vetted Creators, manage end-to-end campaigns, and engage your target audience with content.

Stay Connected With Glewee

Glewee Logo

Customizable Campaigns

Build, run, and manage campaigns.

Creator Marketplace

Discover pre-vetted Creators.

Brand and Creator Chat​

Contact Creators in real time.

User-Generated Content​

Commission tailor-made UGC.

Performance Metrics​

Measure, track, and evaluate campaign success.

Content Library ​

Store your content in one place.

For Brands

Scale your influencer marketing program with Glewee’s end-to-end platform.

For Creators

Monetize your social media following with Glewee’s intuitive mobile app.

For Agencies

Work with influencers for all your clients, all in one platform.

Brands

Getting Started

Launch your account to launch campaigns.

Launching Campaigns

Build campaigns in four easy steps.

Reviewing Performance

Track campaign performance & measure success.

Approving Content

Review drafts, request revisions, and approve for posting.

Paying Creators

Handle payments
securely.

Managing Creators

Discover your Creator team and collaborate in real time.

Creators

Getting Started

Become a Glewee Creator, authenticate your socials.

Finding Campaigns

Discover Brand deals from your phone.

Creating Content

Meet deliverables, follow guidelines, and get inspired.

Posting Content

Promote your favorite Brands across social media.

Getting Paid

Manage payments through your Glewee Wallet.

Adding Portfolio Content

Show your best work and tell Brands what you do best.

Glewee

Blog

Get the insights you need to navigate influencer marketing and the Creator Economy.

Newsroom

Read about Glewee in the news.

Industries

Health & Wellness

Your Brand’s winning formula.

Fitness

Get your Brand into shape.

Beauty

Nail your influencer marketing.

Fashion

Turn heads on social media.

Lifestyle

Promote your Brand to the fullest.

Food & Beverage

Cook up Brand-boosting campaigns.

Case Studies

Explore influencer marketing success stories here.

Glewee's Guide to Creator Marketing