Soteri Skin’s Influencer Marketing Case Study
Soteri Skin, a distinguished beauty Brand specializing in skincare products, launched an influencer marketing campaign on Glewee to promote its skincare line. By collaborating with beauty influencers on Instagram and TikTok, Soteri Skin aimed to leverage the Creators’ influence, increase Brand awareness, and drive sales while cultivating a base of loyal, returning customers.
The Goal
The primary objectives of the Soteri Skin influencer marketing campaign were twofold. The Brand first sought to raise awareness about its specialized skincare offerings, targeting individuals with sensitive skin conditions like eczema. Soteri Skin then aimed to convert this heightened awareness into tangible sales, fostering a community of returning customers who trust the Brand’s unique expertise and innovative product offerings.
@zonitaapplezum @Soteri Skin #soteriskin ♬ original sound – Onye
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The Strategy
Soteri Skin crafted a comprehensive strategy to effectively achieve its campaign objectives. They specifically targeted beauty influencers on Glewee who had personal experiences with eczema, aligning with the Brand’s mission, core values, and product focus. The influencers were instructed to create authentic and engaging content centered around their personal encounters with Soteri Skin’s products while emphasizing the Brand’s ability to address the challenges associated with eczema and sensitive skin. The campaign encouraged influencers to showcase the benefits of Soteri Skin’s patented technology, highlighting how it effectively maintains the ideal skin surface pH for extended durations while providing relief and nourishment to individuals with sensitive skin concerns.
The Results
The results of the Soteri Skin influencer marketing campaign were resoundingly successful. The campaign generated an impressive engagement of over 83,000 content interactions across various platforms. Notably, the Brand received five pieces of unique and compelling content from the participating influencers, which were subsequently shared on the influencers’ social media profiles. The content assets amplified Brand visibility and provided Soteri Skin with valuable user-generated content that could be repurposed on its website and integrated into future paid advertising campaigns. The campaign’s success in engaging the target audience, as evidenced by the significant content engagement, speaks volumes about the effectiveness of Soteri Skin’s tailored approach to influencer marketing on Glewee.
