This Halloween, the veil between Brands and Creators begins to thin as the season’s collaborations are unmasked. Creators conjured up their creativity for Brand colla-boo-rations, stirring up marketing magic across social media. From monstrously good makeup to labyrinths of LEGO, these scary good campaigns send shivers down our spine. Join us as we unearth the best influencer Halloween collaborations of 2023.
LEGO Minecraft Block & Brick Challenge
Minecraft Creator @hannahxxrose and LEGO Master Model Builder Tristan Cain step up to the blocks to build their ultimate Minecraft hideaways.
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Heaven x Donnie Darko
Heaven goes dark for their cult classic collaboration with Richard Kelly, the writer and director of Donnie Darko.
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NYX Cosmetics x Universal Monsters
Maekup creators are shapeshifting into classic monsters from the Universal Studios universe as part of their petrifying partnerships with NYX.
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Burger King x BaristArt
Burger King and @baristart are brewing a ghost pepper latte in the BK cauldron to spice up the spooky festivities.
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Paramount Plus Streamfest
Paramount Plus has Creators screaming across social media to promote its horrific holiday lineup.
@hollymurraymakeup #Ad This Halloween get ready to scream with Paramount+ @paramountplus #ParamountPlusUK ♬ original sound – Holly Murray
Superdrug Doll’s After Dark
Superdrug challenged makeup Creators to get in touch with their shadow sides and don macabre makeup using in-store finds for this year’s creepy collab.
@itsurgrlaisha_ here is my @Superdrug Dolls After Dark Mermaid tutorial using all @rimmellondon products 💙 FULL YT tutorial in my bio on how i achieve this look! 🧜🏾♀️✨ AD #Superdrug #SuperdrugDollsAfterDark #SuperdrugHalloween #mermaidcore #mermaidmakeup #halloweenmakeup #blackgirlmakeup ♬ Superdrug Dolls After Dark – Joshua Leach
Croctober x Crocstars
Crocs partnered with @BreezyTyTy to reveal this season’s cryptic Crocs on social media.
@crocs Croc Star status: unlocked #croctober23 #crocstars #croctok ♬ original sound – Crocs
Maybelline’s GLAM-OWEEN
Maybelline partner @MonicaStyleMuse goes glam instead of gore for her last-minute look.
@maybelline Looking for a last-minute GLAM-OWEEN LOOK? 👻💄 You’ve come to the right place! Get into this 90’s Glam moment with @MonicaStyleMuse . She’s all about keeping things cute and easy, so grab your favorite drugstore products like the limited edition Tattoo Studio Sharpenable Gel Pencil for a waterproof, smudge-resistant look that lasts up to 36 hours! 💃✨#maybellinepartner ♬ original sound – Maybelline New York
Duo Demands Minions
Duo is recruiting minions for their spectacularly spooky TikTok campaign. Dare to join?
@duolingo become my minion – link in bio #duolingo #halloween #spookyseason ♬ Spooky Scary Skeletons – Ｎｅｔｏ Ｓｏｎｇ
Krispy Kreme x Scooby-Doo
Krispy Kreme needs the help of social media users and Scooby-Doo to solve the mystery of the missing doughnuts.
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PacSun Halloween Shop
PacSun is opening its dimly lit closet doors to show Creators in costume for their haunted Halloween collection.
@pacsun boo 👻👻👻 our halloween shop is now open! #pacsun ♬ original sound – pacsun
Get in the Spirit of Collaboration
Are you tangled in a web of confusion, lost online in your search for Creatos? Let Glewee be your Brand’s guiding light this spooky season and beyond. With Glewee as your partnership portal, social media collaborations work like a charm. Use our all-in-one influencer marketing platform to build, run, and measure customizable campaigns. By singing up for a free account today, you can launch unlimited campaigns with an unlimited number of pre-vetted Creators for free and forever. See you on the other side…
