The Roman Empire Trend: How It Started

Gone Viral

Rome wasn’t built in a day, but the #RomanEmpire trend took off overnight. The trend was as far-reaching as the Roman Empire itself, spurring several counter-trends and 2.6B views across TikTok alone. While traditionally all roads lead to Rome, in this case, they led to Paige Dacanay, the founder of the viral trend. Glewee sat down with Paige for an exclusive interview where she shared how the trend started and how it’s been going. Grab your tunics, togas, belts, and sandals, and prepare to journey through the annals of TikTok history with Glewee.

The Creator of the #RomanEmpire Trend

TikTok’s latest viral trend can be traced back to the Roman Empire. Well, almost. It can be traced back to Paige Dacanay who started the viral #RomanEmpire trend on TikTok. Glewee recently sat down with Paige to get a history lesson on a question that spread farther than the Roman Empire itself: “How often do you think about the Roman Empire?”

An Interview for the Ages

What began as a girl’s dinner party turned into a casual investigation when Paige’s friend announced men thought of the Roman Empire often. Taken aback by the peculiarity of this finding, Paige decided to test out the theory for herself. Starting with her father, she asked the men in her life how often they thought about the Roman Empire. Fascinated by the consistency of her results, she made a TikTok encouraging women to ask their male partners the same question. The rest is Roman TikTok history. You can catch the full interview with Paige below.

An Empire of a Trend

The topic went viral overnight, generating countless hashtags and videos about the Roman Empire across social media. To date, here are some of the hashtags that have sprouted on TikTok and their respective view counts.

  • #RomanEmpireTrend 58.9M views
  • #RomanEmpirePrank 8.4M views
  • #RomanEmpireChallenge 3.4M views
  • #RomanEmpire 1.5B views
  • #TheRomanEmpire 25.5M views
  • #AncientRome 623.0M views
  • Total Views: 2.2B views

Google Trends also revealed a surge in “Roman Empire” queries that dominated search statistics this month:

  • The “Roman Empire” secured a spot as the most searched term under “Facts
  • The first week of the viral trend saw a 600% increase in searches for the “Roman Empire”
  • The number of searches for the “Roman Empire” was the highest it had been in 10 years

Crossing Media Borders

The trend transcended social media and made national news. The Washington Post, CNN, The Today Show, CBS News, Time Magazine, and Fox News reported on the phenomenon, with many taking part in the trend themselves. US Weekly DMed male celebrities (like Shaquille O’Neal and Landon Barker) asking them how often the Roman Empire crossed their minds.

It didn’t stop there. Many other celebrities joined independently, with notable participants like:

Ryan Reynolds

Ryan Reynolds participating in the Roman Empire Trend

Mark Zuckerberg


Post by @zuck
View on Threads


Lisa Rinna

@lisarinnaofficial #romanempiretrend #romanempire #trend #fyp ♬ original sound – Lisa rinna

Paris Hilton

@parishilton Carter’s take on the Roman Empire. My takeaway? Togas. 😂 #RomanEmpire ♬ original sound – ParisHilton

Hannah Brown

@hannahkbrown Never once do I think of such things. How is this real?! #romanempire ♬ original sound – Hannah Brown

Trisha Paytas

@trishlikefish88 Adorable 😍 @Moses ♬ original sound – trishapaytas

Kira Kosarin

@kirakosarin “theres so much to think about!” 🫠 #romanempire ♬ original sound – Kira Kosarin

Ben Shapiro

@real.benshapiro #romanempire #romanempiretrend #benshapiro ♬ original sound – Ben Shapiro

Like the Roman Empire, it kept growing. Soon, the NFL got in the game, with teams like the LA Chargers, Philadelphia Eagles, and Baltimore Ravens stitching Paige’s TikTok and playing it up on their social media channels.

@chargers mike dub is no average man #lachargers #romanempire #nfl #mikewilliams ♬ original sound – los angeles chargers

It even popped up in pop culture. Chucky used it to promote its upcoming season on TikTok.

@chuckyisreal get with the fckn program #chucky #tvseries #romanempiretrend #romanempire ♬ original sound – Chucky

The trend also produced several counter-trends, each almost as large as the original. One trend revolved around the female equivalent of the Roman Empire:

@annenbergmedia What do girls think about on a regular basis? #romanempire ♬ original sound – Annenberg Media

When in Rome, Brands Followed Suit

Brands of all kinds hopped on the chariot too. Panera Bread launched a menu inspired by the trend. WWE entered their gladiator Roman Reigns into the trend ring. Trojan Condoms, Ganni, and Stanley shared their versions of the Roman Empire, further proving the trend’s universal, inclusive, and versatile nature.

@ganni_official buckle ballerinas > roman empire #TikTokFashion #buckleballerina #romanempire ♬ original sound – GANNI

United Airlines had a flash sale with discounted tickets to Rome and announced it by stitching Paige’s original video on TikTok.

@united #stitch with @TheHapaGirl daily flights to Rome on sale starting at $561, so they can stop thinking about it and just go there. #RomanEmpire #RomanEmpireTrend #Rome #FlightDeal #UnitedAirlines #Travel #fyp #greenscreen ♬ original sound – United Airlines

Converse, Coca-Cola, SONIC Drive-In, Ritz Crackers, Chips Ahoy, and Wheat Thins started a thread about it on Threads, with many cross-stitching each other’s claims.


Post by @cocacola
View on Threads


Build Your Brand Empire

It took the Roman Empire centuries to scale. Had their emperors used Glewee, Rome would have spread much farther and faster. Luckily for empire enthusiasts today, we are not in ancient times. If you’re a Brand owner looking to scale rapidly, come out of Late Antiquity and into the digital age with Glewee, your all-in-one influencer marketing platform. Free to join and easy to use, you can launch your first campaign with Brand-fit Creators in under two minutes. With viral Creators like Paige on your team, expansion opportunities are endless. As the Romans would say, carpe diem!

Join Glewee Today

Launch unlimited campaigns with pre-vetted Creators and promote your Brand on social media.

Download the Creator App


Launch Your Influencer
Campaign Today

Join Glewee to discover pre-vetted Creators, manage end-to-end campaigns, and engage your target audience with content.

Stay Connected With Glewee

Glewee Logo

Customizable Campaigns

Build, run, and manage campaigns.

Creator Marketplace

Discover pre-vetted Creators.

Brand and Creator Chat​

Contact Creators in real time.

User-Generated Content​

Commission tailor-made UGC.

Performance Metrics​

Measure, track, and evaluate campaign success.

Content Library ​

Store your content in one place.

For Brands

Scale your influencer marketing program with Glewee’s end-to-end platform.

For Creators

Monetize your social media following with Glewee’s intuitive mobile app.

For Agencies

Work with influencers for all your clients, all in one platform.


Getting Started

Launch your account to launch campaigns.

Launching Campaigns

Build campaigns in four easy steps.

Reviewing Performance

Track campaign performance & measure success.

Approving Content

Review drafts, request revisions, and approve for posting.

Paying Creators

Handle payments

Managing Creators

Discover your Creator team and collaborate in real time.


Getting Started

Become a Glewee Creator, authenticate your socials.

Finding Campaigns

Discover Brand deals from your phone.

Creating Content

Meet deliverables, follow guidelines, and get inspired.

Posting Content

Promote your favorite Brands across social media.

Getting Paid

Manage payments through your Glewee Wallet.

Adding Portfolio Content

Show your best work and tell Brands what you do best.



Get the insights you need to navigate influencer marketing and the Creator Economy.


Read about Glewee in the news.

Social Media Glossary

Explore our social media glossary


Health & Wellness

Your Brand’s winning formula.


Get your Brand into shape.


Nail your influencer marketing.


Turn heads on social media.


Promote your Brand to the fullest.

Food & Beverage

Cook up Brand-boosting campaigns.

Case Studies

Explore influencer marketing success stories here.

Glewee's Guide to Creator Marketing