fbpx

Introducing Glewee’s Audience Insights

All Articles

Make Data-Driven Influencer Decisions With Audience Insights

Decisions around your brand’s influencer marketing strategy can leave little room for mistakes. The potential to err can be costly. The risk-to-reward ratio can be tempting. As such, aligning with the right creator can present a challenge for brands who don’t know what to consider. Brands who work with creators must be aware of factors beyond follower count and engagement: they must also verify that a creator’s followers match the brand’s target market and that the content created will lead to brand engagement. To avoid any misaligned collaborations, brands can empower themselves through insights—audience insights to be exact. Brands must know their audience and the audience they seek to engage before launching creator campaigns.

Influencer Metrics Matter

The basis of creator collaboration is brand expansion. While many elements are taken into account when working with creators—such as product category and quality of engagement—audience insights can carry a lot of weight when grounding a brand’s selection of creators. Collaborating with the right creator means connecting with the right audience. Determining the appropriate audience is achieved through insights. Audience insights help guide brands during the decision-making process and illuminate the most relevant creators for each campaign.

Understanding Audience Insights

To know your audience is to understand what drives them. To understand what drives them drives sales. Audience insights are data used by brands to better understand their target market. Two sets of data feed audience insights: demographics and psychographics. Demographics define an audience through traits such as age, gender, and income. Psychographics break down an audience by more abstract factors, such as preferences, interests, and values. Both sets of data are necessary when forming a functional picture of a brand’s target audience.

Glewee Offering Audience Insights To Show Brands Why They Should Work With Specific Influencers

Leveraging Audience Insights

Audience insights are a crucial component of developing a creator marketing strategy. Knowing the demographics and psychographics of a creator’s followers allows brands to launch targeted campaigns and make informed decisions about which creator to choose for these campaigns. Although brands can glean rudimentary insights from a creator’s media kit or public profiles, this is not enough to determine the compatibility of a creator’s followers with a brand’s target audience. To acquire high-level insights, brands can use an influencer marketing platform with pre-vetted creators. For authenticated creators and their accompanying insights, brands can turn to Glewee—the fastest-growing influencer marketing platform.

 

Types Of Audience Insight Data Points

When collaborating with creators and influencers, you should be aware of who their followers are. On Glewee, you are able to see the following data on the audience of the influencers you are working with:

  • Audience Primary Age (Range)
  • Audience Primary Gender
  • Audience Primary Ethnicity
  • Audience Native Language
  • Audience Marital Status
  • Audience Education Level
  • Top Audience Likes & Interests
  • And Many More!
Influencer Audience Insights on Glewee

Brands on Glewee can view audience insights for every qualifying Creator. These insights include the age, gender, location, native language, family status, education level, occupation, industry, personal income, and likes and interests of a Creator’s followers. Equipped with this knowledge, brands can make strategic decisions around the Creators they form partnerships with and the type of content they commission from them. If you’re a brand interested in elevating your creator marketing strategy, Glewee is the platform for you.

Join Glewee Today

Launch unlimited campaigns with pre-vetted Creators and promote your Brand on social media.

Download the Creator App

Share:

Launch Your Influencer
Campaign Today

Join Glewee to discover pre-vetted Creators, manage end-to-end campaigns, and engage your target audience with content.

Glewee 2.0 with Shopify Integration Coming October 14th

X
Glewee Logo

Customizable Campaigns

Build, run, and manage campaigns.

Creator Marketplace

Discover pre-vetted Creators.

Brand and Creator Chat​

Contact Creators in real time.

User-Generated Content​

Commission tailor-made UGC.

Performance Metrics​

Measure, track, and evaluate campaign success.

Content Library ​

Store your content in one place.

For Brands

Scale your influencer marketing program with Glewee’s end-to-end platform.

For Creators

Monetize your social media following with Glewee’s intuitive mobile app.

For Agencies

Work with influencers for all your clients, all in one platform.

Brands

Getting Started

Launch your account to launch campaigns.

Launching Campaigns

Build campaigns in four easy steps.

Reviewing Performance

Track campaign performance & measure success.

Approving Content

Review drafts, request revisions, and approve for posting.

Paying Creators

Handle payments
securely.

Managing Creators

Discover your Creator team and collaborate in real time.

Creators

Getting Started

Become a Glewee Creator, authenticate your socials.

Finding Campaigns

Discover Brand deals from your phone.

Creating Content

Meet deliverables, follow guidelines, and get inspired.

Posting Content

Promote your favorite Brands across social media.

Getting Paid

Manage payments through your Glewee Wallet.

Adding Portfolio Content

Show your best work and tell Brands what you do best.

Glewee

Blog

Get the insights you need to navigate influencer marketing and the Creator Economy.

Newsroom

Read about Glewee in the news.

Social Media Glossary

Explore our social media glossary

Industries

Health & Wellness

Your Brand’s winning formula.

Fitness

Get your Brand into shape.

Beauty

Nail your influencer marketing.

Fashion

Turn heads on social media.

Lifestyle

Promote your Brand to the fullest.

Food & Beverage

Cook up Brand-boosting campaigns.

Case Studies

Explore influencer marketing success stories here.

Days :
Hours :
Minutes :
Seconds

the #1 influencer marketing platform for e-com brands

Create Your Free
Glewee Account

Glewee's Guide to Creator Marketing