July 8, 2022

Love It or Hate It: Creator Marketing Works

  • Adam Guttadauro
  • influencer checking phone

    One of the most challenging tasks on social media is creating and keeping a relevant following.

    Fortunately, there are certain methods you can use to save time that doesn’t involve purchasing fans! Social media users with enormous followings and authoritative voices, such as well-known authors, celebrities, or business leaders, can significantly improve your profile. 

    One influential person endorsing your business or sharing your material could have an Oprah Winfrey-like effect. Oprah Winfrey may be out of your grasp, but you still have a good chance of using many creators for marketing. Here are three strategies to consider.

    Creator Marketing is on the Rise

    Top-tier brands use creator marketing as a strategy of choice nowadays, but this wasn’t always the case. It was initially thought to be nothing more than a trend that would pass.

    Share User-Generated Content 

    The availability of user-generated content (UGC) that you can publish is another fantastic and pivotal creator marketing strategy. 

    In general, people place greater faith in creators than they do in brands, as they feel attached & that content can be reshared on your platforms. 

    Save your UGC plan for a product you’ll be launching soon in the market, so you can amplify & attract more audience to your brand.

    UGC is leveraged at every stage of the purchasing process to boost conversions on email, landing pages, and checkout pages and to drive engagement.

    Use Testimonials from Creators

    Every company needs more customer reviews on their website, but occasionally customers forget to return and give their feedback or experiences of their purchase. 

    Brands provide creators’ endorsement or personal narratives to the potential consumers as extra social proof before they make a purchase. 

    These reviews are typically posted on a brand’s website, on social media, or on the specific product page for which they are offering their opinions.

    At the beginning of your campaign, describe the kind of endorsement you anticipate from the creator. 

    This is the simplest way to guarantee they include all the details and ideas you want to see in their testimonial.

    Get Creators to Collaborate on Giveaways and Contests

    Giveaway campaigns are the most beneficial for both advertisers and creators of all creator marketing strategies; it increases social media behaviors like “like,” “follow,” and “comment.”

    creators are aware that their most significant assets are their fans. Therefore, despite their growing popularity, they continue to read and respond to content recommendations.

    It’s easy to run a giveaway campaign by simply asking participants to enter their email addresses, choosing a winner at random, and sending out prizes. 

    But to maximize return on investment, you must think about picking the finest platforms, creating sensible entrance requirements, and tying in the appropriate content or events.

    Creator engagement is possible in various ways, even on simplistic channels like Twitter and Instagram, which are perfect for freebies.

    Wrapping Up

    Brands are increasingly deciding to invest in creator marketing. It’s an excellent approach to engage the audience, increase brand awareness, and increase conversions, especially with the advent of word-of-mouth marketing and social proof.

    Therefore, start formulating your brand’s plans for including creators in your marketing strategies right away so they can assist you in creating fresh and long-lasting connections.