Instagram Engagement Rate Calculator

Use Glewee's Instagram engagement rate calculator to identify top influencers and see their most popular posts.
Sort through over 100M+ acounts on our engagement rate calculator for instagram.

Frequently Asked Questions

What is an Instagram engagement rate calculator?

Our Instagram engagement rate calculator is a tool that allows users to monitor and analyze the number of followers on a Instagram account while also gaining insight into engagement levels and audience growth. This tool can be useful to influencers, marketers, and businesses aiming to measure the impact of their Instagram content strategies.

How does an Instagram engagement rate calculator work?

The Instagram rate calculator uses Instagram’s API to access follower data. Our calculator fetches followers, following, and posts made as our first level of information. We also give insight into the average likes, comments, and engagement rate of the user as our second level of information. Lastly, we provide the user with follower demographics as well as insight into the last post the user made. This gives you the necessary insight to correctly make a data driven influencer marketing strategy.

Why do you need an engagement rate calculator for Instagram?

An Instagram engagement rate calculator allows you to measure how effectively a Creators content resonates with their audience. This helps Brands and marketers assess the impact and authenticity of influencers’ profiles before collaborations. This also provides users with a benchmark for comparing the success of different post or campaigns over time.

How do you calculate the engagement rate on Instagram?

To use our Instagram engagement rate calculator go to the search bar where it says “Enter @username” and type in the username of the person you’re looking for. After typing in the user press the “ Search Creator” button to the left of the search bar and watch as our engagement calculator pulls deep insights into the Creator.

What metrics are used in an Instagram engagement rate calculator?

Our calculator fetches followers, following, and posts made as our first level of information. We also give insight into the average likes, comments, and engagement rate of the user as our second level of information. Lastly, we provide the user with follower demographics as well as insight into the last post the user made. This gives you the necessary insight to correctly make a data driven influencer marketing strategy.

Is there a free Instagram engagement rate calculator available?

Yes. By utilizing Glewee’s engagement rate calculator you’ll gain free access to Creator insights for a limited amount of uses.

What is a good engagement rate on Instagram?

A good engagement rate typically ranges from 1% to 5%, with higher rates indicating better audience interaction. Accounts with fewer followers often see higher engagement rates sometimes exceeding 5%, due to more personal interaction with their audience. High engagement rate is often associated with high-quality, targeted content.

What type of content gets the best engagement on Instagram?

High-quality, visually appealing images and videos tend to attract more likes and comments as well as relevant content that’s trending. Another form of content to improve engagement rate is interactive content such as pools, quizzes, and interactive stories.

Is Influencer Marketing Effective?

Yes, influencer marketing is an effective way to scale your business. It yields a higher return on investment than traditional advertising. Brands typically make $5.78 per dollar spent on influencer marketing. By collaborating with Creators, Brands can also gain exposure rapidly, connect with their target audience authentically, and boost sales dramatically.

Is Glewee Easy to Use?

Yes, Glewee is easy to use and the easiest way to launch campaigns on social media. Our influencer marketing software features an intuitive interface and advanced management tools that any beginner can use. For example, our customizable campaign builder lets you create targeted campaigns in four guided steps and in under two minutes.