The TikTok rate calculator uses TikTok’s API to access follower data. Our calculator fetches followers, following, and posts made as our first level of information. We also give insight into the average likes, comments, and engagement rate of the user as our second level of information. Lastly, we provide the user with follower demographics as well as insight into the last post the user made. This gives you the necessary insight to correctly make a data driven influencer marketing strategy.

A TikTok engagement rate calculator allows you to measure how effectively a Creators content resonates with their audience. This helps Brands and marketers assess the impact and authenticity of influencers’ profiles before collaborations. This also provides users with a benchmark for comparing the success of different post or campaigns over time.

High-quality, visually appealing images and videos tend to attract more likes and comments as well as relevant content that’s trending. Another form of content to improve engagement rate is interactive content such as pools, quizzes, and interactive stories.

The average engagement rate on TikTok is generally between 5% and 10%, although this can vary depending on account size and content type. Accounts with fewer followers often see higher engagement rates sometimes exceeding 10%, due to more personal interaction with their audience. High engagement rate is often associated with high-quality, targeted content.

Focus on producing visually appealing and entertaining videos that capture audience attention. Participate in popular challenges and use trending hashtags to increase visibility. Respond to comments, ask questions, and encourage interactions to build a community around your content. Maintain a consistent posting schedule to keep your audience engaged and looking forward to new content.