How to Find TikTok Influencers for Your Brand: 4 Steps


TikTok has rapidly ascended to prominence in the competitive landscape of social media, carving out a significant niche in influencer marketing. It stands out as a juggernaut in the influencer marketing space. Its unique appeal lies in its visually engaging short videos and an ever-expanding audience, making it the ideal choice for brands aiming to enhance their digital footprint and effectively engage with their target demographic.

Yet, the challenge often lies in identifying the ideal TikTok influencer who can elevate your brand to new levels. To assist you in this quest, we’ve compiled a series of steps that will guide you to find TikTok influencers who are best suited to take your brand to greater heights.

What Is a TikTok Influencer?

TikTok influencers stand out as more than just regular users on the platform; they are the ones setting trends and influencing the tastes and behaviors of their followers. These individuals excel in drawing in audiences with their compelling content, creating a substantial fan base through their inventive video creations.

Their skill is intuitively understanding what captivates their audience and crafting content that continually draws viewers back for more. Whether through humor-filled sketches, dance challenges, or educational tutorials, these influencers are the trailblazers in shaping trends and popular culture on TikTok.

Being a TikTok influencer involves much more than just churning out viral content. It requires a commitment to consistency, creativity, and a real connection with the audience. The most successful influencers realize that their impact goes beyond viral fame or accumulating views; it’s about forging meaningful connections with their followers.

These influencers are pivotal in directing consumer behavior, whether through product endorsements or promotional activities. They wield significant influence on this vibrant platform, captivating audiences through their creativity and being trendsetters in their own right.

Top TikTok Influencers

Bella Poarch

Bella Poarch is a popular TikTok personality known for her engaging content and unique style. Born on February 8, 1997, in the Philippines, Bella gained widespread recognition for her lip-syncing videos, dance routines, and entertaining content on TikTok. She rose to prominence with her viral video featuring the “M to the B” lip-sync, which garnered millions of views and likes.

Bella Poarch has since diversified her content to include various creative and engaging videos, amassing a large following on TikTok. Her relatable and charismatic persona has endeared her to fans globally. In addition to her success on TikTok, Bella has expanded her presence across other social media platforms, showcasing her talents and connecting with a diverse audience.

@bellapoarchI kinda messed up on the dance😅 i’ll try again haha♬ Super Shy – NewJeans

Addison Rae

Addison Rae is a prominent TikTok personality and social media influencer who gained widespread recognition for her engaging dance videos and relatable content. Born on October 6, 2000, in Lafayette, Louisiana, Addison quickly rose to fame on TikTok, where she showcased her dance skills and charismatic personality.

With millions of followers on TikTok, Addison Rae became one of the platform’s most popular creators. Her infectious energy and ability to connect with audiences contributed to her rapid ascent in the social media sphere. In addition to her success on TikTok, Addison has expanded her presence to other platforms, including Instagram and YouTube, where she shares a variety of content, including lifestyle vlogs, fashion, and collaborations with other influencers.

Apart from her social media endeavors, Addison has ventured into other areas, such as music and acting. She released her debut single, “Obsessed,” in 2021 and has acted in various movies, music videos, and commercials since then.

@addisonre #duet with @carrieberkk #addisonraedoll ♬ original sound – Carrie Berk

Charli D’Amelio

Charli D’Amelio is a highly popular TikTok sensation and social media influencer known for her captivating dance videos and engaging content. Born on May 1, 2004, in Norwalk, Connecticut, Charli gained immense popularity on TikTok for her exceptional dance talent and relatable personality.

Charli quickly became one of the most followed creators on TikTok, amassing millions of followers who were drawn to her energetic and entertaining videos. Her down-to-earth demeanor and genuine interactions with her audience contributed to her widespread appeal.

Beyond TikTok, Charli has expanded her presence across various social media platforms, including Instagram and YouTube. She has collaborated with other influencers and brands, further solidifying her status as a prominent figure in the social media landscape.

As of my last update, Charli D’Amelio has ventured into other areas, including partnerships, merchandise, and occasional appearances in mainstream media.

@charlidamelio♬ Halloween ・ cute horror song – PeriTune

4 Ways to Find TikTok Influencers to Grow Your Brand

1. Define Your Values and Target Audience

  • The first step is clearly defining your brand’s values and identifying your target audience. By understanding who you want to reach and what message you want to convey, you can narrow down your search for influencers who align with your brand’s ethos. Are you a fitness apparel company targeting health-conscious millennials? Or perhaps a beauty brand catering to Gen Z makeup enthusiasts? Knowing exactly what kind of content resonates with your target audience will help you identify TikTok influencers who have already built an engaged following among this demographic.

2. Brand Fit

  • Find TikTok influencers who truly align with your brand values, look closely at an influencer’s content style and tone – does it resonate with the messaging of your brand? Do they consistently produce high-quality videos that capture attention? Remember, partnering with an influencer is like entering into a long-term relationship, so it’s important to ensure their content aligns seamlessly with your brand image.

3. Research

  • Once you have established your brand identity and mapped out your target audience, it’s time to find TikTok creators. This is where diligent research comes into play. Explore popular hashtags relevant to your industry or niche and see which creators are using them effectively. Pay attention not only to follower count but also engagement rates – comments, shares, and likes – as these metrics indicate how well an influencer connects with their audience. Platforms like Glewee allow brands to search for influencers based on relevant keywords and metrics such as engagement rate and follower count. It provides invaluable insights to help you narrow your search and identify authentic creators who align with your brand’s values.

4. Engage

  • The next step is to actively engage with potential TikTok influencers. Interact with their content by liking, commenting, and even sharing their videos on your social media platforms. This not only helps you get noticed by the influencers themselves but also allows you to gauge how they respond to audience feedback and interact with their followers. Building a genuine relationship with an influencer can significantly enhance the authenticity of your collaboration. Foster connections within the vibrant TikTok community itself by engaging with content creators directly through comments or direct messages (DMs).


Finding the right TikTok influencers is a nuanced endeavor, blending creative insight with tactical planning. To succeed, you need to immerse yourself in the TikTok universe, use analytical tools like Glewee, engage in in-depth research, and cultivate genuine relationships. The goal is to identify influencers whose values align seamlessly with your brand and who have an active audience ready to welcome what you offer.


With the right approach and strategy, it is achievable. Research potential influencers and analyze their content, engagement rates, and authenticity. Don’t just go for the numbers; focus on finding micro-influencers who align with your brand values and have genuine connections with their audience. It is important to remember that building successful partnerships with TikTok influencers takes time and effort. It’s not just about sending out a few free products or paying for a sponsored post. It requires nurturing relationships and fostering mutual trust.

By investing in long-term collaborations rather than one-off campaigns, you can truly harness the power of TikTok influencer marketing. Look beyond the big names and explore niche communities within the platform. Sometimes, the most unexpected influencers can bring tremendous value to your brand.

Remember that success won’t happen overnight; it will take time to find those perfect matches that will skyrocket your brand’s visibility on TikTok. Rest assured that by following these four steps and staying true to your brand’s values, you’ll be well on your way to conquering this ever-evolving platform. All it takes—creativity, determination, and an unwavering belief in your brand’s potential—to navigate through this wild TikTok influencer search journey successfully.

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