B2C (Business-to-Consumer)

What is a B2C (Business-to-Consumer)?

“Business to Consumer” characterizes the direct sale of products and services from businesses to individual end-users or consumers. This business model emphasizes transactions where the final recipient is the individual consumer, distinct from B2B (business-to-business) exchanges. When individuals inquire about B2C, they seek clarification on the direct relationship between businesses and personal shoppers, commonly realized through retailers or online platforms.

B2C marketing offers several benefits to businesses, including direct engagement with consumers, personalized advertising, opportunities for brand storytelling, leveraging social media and digital platforms, and potential for high-volume sales and repeat business.

Today, B2C businesses use social media platforms to promote their products or services. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer businesses opportunities to engage with consumers, enhance brand visibility, drive website traffic, and generate sales.

B2C (Business to Consumer) and B2B (Business to Business) are distinct business models involving different transactional dynamics. While B2C focuses on selling products or services directly to individual consumers, B2B entails business transactions, with one business acting as the supplier or vendor and the other as the buyer or customer.


Examples of B2C marketing initiatives include retail stores selling clothing, electronics, and household goods directly to consumers, online marketplaces like Amazon and eBay facilitating transactions between businesses and individual shoppers, food delivery services offering meal delivery options to consumers’ homes, and subscription-based services such as Netflix and Spotify providing entertainment content directly to individual subscribers.

Check out some other terms you may encounter in the Creator economy here.

Join Glewee Today

Launch unlimited campaigns with pre-vetted Creators and promote your Brand on social media.

Download the Creator App


Stay Connected With Glewee

Glewee Logo

Customizable Campaigns

Build, run, and manage campaigns.

Creator Marketplace

Discover pre-vetted Creators.

Brand and Creator Chat​

Contact Creators in real time.

User-Generated Content​

Commission tailor-made UGC.

Performance Metrics​

Measure, track, and evaluate campaign success.

Content Library ​

Store your content in one place.

For Brands

Scale your influencer marketing program with Glewee’s end-to-end platform.

For Creators

Monetize your social media following with Glewee’s intuitive mobile app.

For Agencies

Work with influencers for all your clients, all in one platform.


Getting Started

Launch your account to launch campaigns.

Launching Campaigns

Build campaigns in four easy steps.

Reviewing Performance

Track campaign performance & measure success.

Approving Content

Review drafts, request revisions, and approve for posting.

Paying Creators

Handle payments

Managing Creators

Discover your Creator team and collaborate in real time.


Getting Started

Become a Glewee Creator, authenticate your socials.

Finding Campaigns

Discover Brand deals from your phone.

Creating Content

Meet deliverables, follow guidelines, and get inspired.

Posting Content

Promote your favorite Brands across social media.

Getting Paid

Manage payments through your Glewee Wallet.

Adding Portfolio Content

Show your best work and tell Brands what you do best.



Get the insights you need to navigate influencer marketing and the Creator Economy.


Read about Glewee in the news.

Social Media Glossary

Explore our social media glossary


Health & Wellness

Your Brand’s winning formula.


Get your Brand into shape.


Nail your influencer marketing.


Turn heads on social media.


Promote your Brand to the fullest.

Food & Beverage

Cook up Brand-boosting campaigns.

Case Studies

Explore influencer marketing success stories here.

Glewee's Guide to Creator Marketing