Content Curation

What is Content Curation?

Content curation refers to content that is carefully selected, organized, and shared from various sources to provide value to a specific audience or community. Content curators sift through online content, such as articles, blog posts, videos, infographics, and social media posts, to identify high-quality and relevant pieces that align with their audience’s interests, preferences, and needs.

Examples:

1. A weekly newsletter featuring industry news articles, blog posts, and resources curated by a subject matter expert.
2. A social media account sharing curated lists of top books, podcasts, or TED talks related to a specific topic or theme.
3. An online magazine curating the best recipes, cooking tips, and food photography from various culinary websites and blogs.
4. A curated list of recommended tools, apps, and software products compiled by a technology enthusiast or influencer.

A Content Curator Is Responsible For:

1. Researching and Identifying Content: Content curators search for relevant content across various platforms and sources, including websites, blogs, social media, and online publications.
2. Evaluating Content Quality: Content curators assess the quality, credibility, and relevance of content to ensure it meets the standards and interests of their audience.
3. Organizing and Categorizing Content: Content curators categorize and organize curated content into thematic collections, topics, or playlists to make it easier for their audience to discover and navigate.
4. Adding Value: Content curators provide context, insights, or commentary to curated content to enhance its relevance and value to their audience.
5. Sharing and Distributing Content: Content curators share curated content through various channels, such as newsletters, social media platforms, blogs, or curated lists, to reach their audience and foster engagement.

Content Curation Tools:

1. Feedly is a content aggregator and RSS feed reader that allows users to curate and organize content from their favorite websites and blogs.
2. Pocket is a bookmarking tool for saving and organizing articles, videos, and web pages to read or share later.
3. Flipboard: A social magazine app that aggregates content from various sources and presents it in a visually appealing format, allowing users to curate personalized magazines based on their interests.
4. Scoop.it is a content curation platform that helps users discover, curate, and share content on specific topics or themes, enabling them to establish themselves as thought leaders in their niche.
5. Curata is a content curation and marketing automation platform that assists businesses in discovering, organizing, and sharing relevant content to engage their audience and drive marketing success.

These tools streamline the content curation process, making it easier for content curators to find, organize, and share curated content with their audience effectively.

Check out some other terms you may encounter in the Creator economy here.