Who is Gen Z?

Generation Z is the demographic cohort that succeeds millennials and precedes Generation Alpha. While Gen Z has no universally agreed-upon start or end date, it generally includes individuals born between the mid-to-late 1990s and the early 2010s. This generation is characterized by having grown up in a digital age, with widespread access to technology and the internet from a young age.

Members of Gen Z are often described as digital natives, as they have never known a world without smartphones, social media, and instant access to information online. They are highly adept at using technology for communication, entertainment, and learning, and they tend to value authenticity, diversity, and social causes.

Gen Z is known for its entrepreneurial spirit, social consciousness, and preference for experiences over material possessions. It is also considered more pragmatic and financially cautious than previous generations, having witnessed economic challenges such as the Great Recession and student loan debt crisis during its formative years.

How Does Gen Z View Social Media?

Gen Z views social media as an integral part of their daily lives, using it not only for entertainment and socializing but also for information gathering, self-expression, and activism. Social media platforms serve as primary channels for communication and connection with peers and for discovering news, trends, and cultural content.

Unlike previous generations, Gen Z favors visual and ephemeral content formats, such as short videos, images, and stories, over text-based communication. Platforms like TikTok, Instagram, Snapchat, and YouTube are particularly popular among Gen Z due to their emphasis on visual storytelling and interactive features.

Generation Z also values authenticity and transparency from brands and influencers on social media. They quickly identify and reject inauthentic or overly promotional content, preferring to engage with content that feels genuine, relatable, and aligned with their values.

Additionally, Generation Z is more aware of privacy and security concerns on social media, with many taking active measures to control their online presence and protect their personal information. They are also mindful of the impact of social media on mental health and well-being, advocating for digital detoxes and breaks from social media when necessary.

Gen Z’s relationship with social media is complex and multifaceted, reflecting their diverse interests, preferences, and values as a generation. They leverage social media as a powerful tool for self-expression, connection, and social change while also being mindful of its potential pitfalls and challenges.

Check out some other terms you may encounter in the Creator economy here.