Gen Z

Who is Gen Z?

Generation Z is the demographic cohort that succeeds millennials and precedes Generation Alpha. While Gen Z has no universally agreed-upon start or end date, it generally includes individuals born between the mid-to-late 1990s and the early 2010s. This generation is characterized by having grown up in a digital age, with widespread access to technology and the internet from a young age.

Members of Gen Z are often described as digital natives, as they have never known a world without smartphones, social media, and instant access to information online. They are highly adept at using technology for communication, entertainment, and learning, and they tend to value authenticity, diversity, and social causes.

Gen Z is known for its entrepreneurial spirit, social consciousness, and preference for experiences over material possessions. It is also considered more pragmatic and financially cautious than previous generations, having witnessed economic challenges such as the Great Recession and student loan debt crisis during its formative years.


How Does Gen Z View Social Media?

Gen Z views social media as an integral part of their daily lives, using it not only for entertainment and socializing but also for information gathering, self-expression, and activism. Social media platforms serve as primary channels for communication and connection with peers and for discovering news, trends, and cultural content.

Unlike previous generations, Gen Z favors visual and ephemeral content formats, such as short videos, images, and stories, over text-based communication. Platforms like TikTok, Instagram, Snapchat, and YouTube are particularly popular among Gen Z due to their emphasis on visual storytelling and interactive features.

Generation Z also values authenticity and transparency from brands and influencers on social media. They quickly identify and reject inauthentic or overly promotional content, preferring to engage with content that feels genuine, relatable, and aligned with their values.

Additionally, Generation Z is more aware of privacy and security concerns on social media, with many taking active measures to control their online presence and protect their personal information. They are also mindful of the impact of social media on mental health and well-being, advocating for digital detoxes and breaks from social media when necessary.

Gen Z’s relationship with social media is complex and multifaceted, reflecting their diverse interests, preferences, and values as a generation. They leverage social media as a powerful tool for self-expression, connection, and social change while also being mindful of its potential pitfalls and challenges.

Check out some other terms you may encounter in the Creator economy here.

Join Glewee Today

Launch unlimited campaigns with pre-vetted Creators and promote your Brand on social media.

Download the Creator App


Stay Connected With Glewee

Glewee Logo

Customizable Campaigns

Build, run, and manage campaigns.

Creator Marketplace

Discover pre-vetted Creators.

Brand and Creator Chat​

Contact Creators in real time.

User-Generated Content​

Commission tailor-made UGC.

Performance Metrics​

Measure, track, and evaluate campaign success.

Content Library ​

Store your content in one place.

For Brands

Scale your influencer marketing program with Glewee’s end-to-end platform.

For Creators

Monetize your social media following with Glewee’s intuitive mobile app.

For Agencies

Work with influencers for all your clients, all in one platform.


Getting Started

Launch your account to launch campaigns.

Launching Campaigns

Build campaigns in four easy steps.

Reviewing Performance

Track campaign performance & measure success.

Approving Content

Review drafts, request revisions, and approve for posting.

Paying Creators

Handle payments

Managing Creators

Discover your Creator team and collaborate in real time.


Getting Started

Become a Glewee Creator, authenticate your socials.

Finding Campaigns

Discover Brand deals from your phone.

Creating Content

Meet deliverables, follow guidelines, and get inspired.

Posting Content

Promote your favorite Brands across social media.

Getting Paid

Manage payments through your Glewee Wallet.

Adding Portfolio Content

Show your best work and tell Brands what you do best.



Get the insights you need to navigate influencer marketing and the Creator Economy.


Read about Glewee in the news.

Social Media Glossary

Explore our social media glossary


Health & Wellness

Your Brand’s winning formula.


Get your Brand into shape.


Nail your influencer marketing.


Turn heads on social media.


Promote your Brand to the fullest.

Food & Beverage

Cook up Brand-boosting campaigns.

Case Studies

Explore influencer marketing success stories here.

Glewee's Guide to Creator Marketing