What Is a Hashtag?

A hashtag is a word or phrase preceded by the ‘#’ symbol. It is used on social media platforms to categorize content and make it more discoverable to users interested in a particular topic or theme. These are commonly used to join conversations, organize posts around specific events or trends, and increase visibility for content.

Why Are Hashtags Important?

Hashtags are essential on social media for several reasons:

  1. Content Discovery: They make it easier for users to discover content related to their interests. Users can find posts, discussions, and communities relevant to a particular topic or theme by clicking on or searching for a specific hashtag.
    Increased Visibility: It can increase the visibility of your posts to a broader audience beyond your followers. When you include relevant hashtags in your posts, they become discoverable to anyone searching for or following them, potentially leading to more engagement and followers.
  2. Audience Engagement: They encourage engagement by facilitating conversations and interactions around specific topics. Users can join conversations, share their thoughts, and connect with like-minded individuals by participating in hashtagged discussions.
  3. Campaign Tracking: These are commonly used in marketing campaigns to track engagement and measure the success of promotional efforts. By creating unique branded hashtags for campaigns, businesses can monitor their campaigns’ reach, impressions, and user-generated content.
  4. Trend Identification: Monitoring trending hashtags lets users and businesses stay informed about current events, popular topics, and emerging trends in real-time. Users can capitalize on viral trends and participate in relevant conversations by incorporating trending hashtags into their content.


Overall, they play a vital role in social media marketing, content discovery, and community engagement, making them an essential tool for individuals, businesses, and organizations looking to enhance their online presence and reach a broader audience.

Check out some other terms you may encounter in the Creator economy here.

Join Glewee Today

Launch unlimited campaigns with pre-vetted Creators and promote your Brand on social media.

Download the Creator App


Stay Connected With Glewee

Glewee Logo

Customizable Campaigns

Build, run, and manage campaigns.

Creator Marketplace

Discover pre-vetted Creators.

Brand and Creator Chat​

Contact Creators in real time.

User-Generated Content​

Commission tailor-made UGC.

Performance Metrics​

Measure, track, and evaluate campaign success.

Content Library ​

Store your content in one place.

For Brands

Scale your influencer marketing program with Glewee’s end-to-end platform.

For Creators

Monetize your social media following with Glewee’s intuitive mobile app.

For Agencies

Work with influencers for all your clients, all in one platform.


Getting Started

Launch your account to launch campaigns.

Launching Campaigns

Build campaigns in four easy steps.

Reviewing Performance

Track campaign performance & measure success.

Approving Content

Review drafts, request revisions, and approve for posting.

Paying Creators

Handle payments

Managing Creators

Discover your Creator team and collaborate in real time.


Getting Started

Become a Glewee Creator, authenticate your socials.

Finding Campaigns

Discover Brand deals from your phone.

Creating Content

Meet deliverables, follow guidelines, and get inspired.

Posting Content

Promote your favorite Brands across social media.

Getting Paid

Manage payments through your Glewee Wallet.

Adding Portfolio Content

Show your best work and tell Brands what you do best.



Get the insights you need to navigate influencer marketing and the Creator Economy.


Read about Glewee in the news.

Social Media Glossary

Explore our social media glossary


Health & Wellness

Your Brand’s winning formula.


Get your Brand into shape.


Nail your influencer marketing.


Turn heads on social media.


Promote your Brand to the fullest.

Food & Beverage

Cook up Brand-boosting campaigns.

Case Studies

Explore influencer marketing success stories here.

Glewee's Guide to Creator Marketing