What Is Organic Reach?
Organic reach refers to the number of people who see your content on social media without paid promotion. This includes followers who see your posts in their newsfeeds and those who find your content through others’ shares, likes, or comments. Organic reach relies on the platform’s algorithm to distribute content based on relevance and engagement rather than payment.
How Can You Track Organic Reach?
Tracking organic reach can be accomplished through various tools and techniques, depending on the platform you’re focusing on. Here’s a comprehensive guide on how to track organic reach across different platforms:
1. Social Media Platforms
A) Facebook Insights:
- Navigate to your Page.
- Click on “Insights” in the top menu.
- Go to “Reach” on the left-hand side to see the number of people who saw your posts.
- Page Overview: A summary of overall page metrics, including organic reach.
- Post Insights: Shows reach on a per-post basis.
B) Instagram Insights:
- Go to your profile.
- Tap the menu icon (three horizontal lines) in the top right.
- Select “Insights.”
- Check the “Content” section to view reach for individual posts, stories, and IGTV videos.
- Activity Tab: Provides an overview of interactions and reach.
C) Twitter Analytics:
- Go to analytics.twitter.com.
- Look at the “Tweets” tab to see impressions (similar to reach) for each tweet.
- Export data for deeper analysis.
D) LinkedIn Page Analytics:
- Access your Page.
- Click on “Analytics” at the top.
- Select “Visitors” or “Updates” to see organic reach statistics.
2. Website Analytics
Google Analytics:
- Organic Traffic:
Go to the “Acquisition” section.
Select “All Traffic” and then “Channels.”
Look at the “Organic Search” segment to see the number of visitors coming to your site from search engines.
- Behavior Flow: Helps understand how organic visitors navigate your site.
3. Content Marketing Tools
Google Search Console:
- Provides insights into how your site performs in Google search results.
- Tracks organic search traffic, including impressions, clicks, and position for each query.
4. SEO Tools
Ahrefs, SEMrush, Moz:
- Track keyword rankings, organic traffic, and backlinks.
- Monitor overall site performance in organic search.
5. Blog and Content Management Systems
WordPress (with plugins like Jetpack or Yoast SEO):
- Track post views and traffic sources.
- Analyze which posts get the most organic traffic.
You can effectively track and improve your organic reach across various platforms by leveraging these tools and techniques.
Check out some other terms you may encounter in the Creator economy here.
