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10 Best Influencer Marketing Agencies in 2024

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Businesses have a lot to manage. It makes sense to delegate your influencer marketing to a professional agency. It frees your team and their time to focus on business goals.

Influencer marketing agencies connect you with influencers. But they don’t do just that. They make sure to partner you with influencers who align with your messaging.

Moreover, they use their expertise and experience to devise and run influencer marketing campaigns tailored to your unique brand, marketing objectives, and budget.

They have access to the best social media tools and manage everything from influencer search and outreach to content planning and campaign execution.

In this article, we’ll look at the top 10 influencer marketing agencies and dissect key components that set a good agency apart.

What Makes a Top Influencer Marketing Agency?

We know what brands believe in and stand for only by the content they put out into the world.

This means that the way you market your brand shapes how people see it. But when you use influencers, you need a process to ensure content and objectives alignment.

This makes picking the right influencer marketing agency (that understands your brand’s unique needs and preferences) super important!

That may be equal to finding a needle in a haystack.

By 2021, there were 18,900 companies worldwide doing influencer marketing, with 7,300 of them in the US. This number has most likely gone up since then.

Number of influencer marketing agencies operating in the US.

Needless to say, finding the right agency for your brand requires a lot of legwork. But it’s worth it since they know how the current influencer marketing world goes and what works.

To help you out, we’ve identified 7 key elements you need to look for to identify impactful influencer-mastering agencies for your business.

1. They use data-driven strategies to optimize campaign performance. This obviously requires access to comprehensive analytics and insights. This ensures that your influencer and content will most likely engage and convert your target audiences.

2. They connect you with the best influencer fits. They have a vast pool of verified influencers and pair you with those who match your brand values, protecting you from fake influencers.

3. They provide vigilant reporting capabilities. Things happen fast on social media, so you need a real-time view of your campaign. Having predetermined metrics can help you effectively optimize strategies as you go.

4. They have all-rounder services that manage your entire influencer marketing process from finding and vetting influencers to handling partnership agreements, running campaigns, and managing payments.

5. They understand the unique needs of each social media platform and adapt accordingly. From posting times to deciding between raw and polished content—agencies are experts at knowing what works on different platforms. For instance;

  • They can turn one idea into many different posts to suit each social media site.
  • They know the best tricks, like using specific hashtags or trends to make content resonate more and get more people to see the posts.
  • They optimize influencer campaigns across different platforms to maximize engagement and reach.

6. They are pros at predicting new trends and adapting quickly. Agencies experienced in your niche ensure that your marketing strategies and campaigns remain relevant and ahead of the competition.

7. They have social proof. Past collaborations, glowing reviews, and customer success stories speak to their performance.

Top 10 Results-Driven Influencer Marketing Agencies

Here is our pick of the top 10 influencer marketing agencies experienced in working with a range of influencers, from micro-influencers to celebrities, and catering to clients from startups to global companies.

1. Glewee

Obviously, Glewee is undoubtedly our top choice because it’s literally an all-in-one platform that simplifies the entire influencer marketing process for you.

It’s an affordable and practical solution for SMBs looking to run multiple campaigns on a pocket-friendly budget.

Let’s take a quick look at everything you can do with Glewee:

  • Collaborate with over 10,000 pre-vetted influencers. We ensure you won’t get scammed by fake influencers — not on our watch.
  • Find influencers for free using Glewee’s powerful search filters.
  • Find influencers by niche using meaningful metrics, like demographics and engagement rates, across all major social networks.
  • Run unlimited campaigns for free with as many creators as you want and control everything without any middleman.
  • Get up-to-the-minute data on your campaigns’ performance and make quick adjustments to improve results, all from one central dashboard.
  • Schedule posts and track progress to coordinate with multiple influencers.
  • Review and approve all content before it goes live to ensure it meets your standards.
  • Communicate directly with influencers and manage payments securely.
  • Gain insights into influencers’ followers using the Audience Insights tool and tailor your content and campaigns for better targeting.
  • Adapt the platform to meet your campaign needs with adjustable metrics and reporting styles.

But don’t just take our word for it. Look at some of the data you can receive utilizing Glewee.

performance metrics

So, if you’re looking for an agency where you’re always in control, Glewee is the one for you.

Join Glewee today and run unlimited campaigns for free—with as many creators as you want

2. Hire Influencer

HireInfluence is a leading influencer agency offering a full-service approach. They create customized content strategies based on each client’s goals, hand-picking influencers for authentic, on-brand content.

Unlike agencies with fixed packages, HireInfluence tailors every campaign and uses innovative strategies like augmented reality and cross-channel amplification.

Their detailed analytics track everything from sentiment to conversion, refining strategies for optimal results.

They are experienced in global influencer marketing management and have worked with major brands like Southwest Airlines, MTV, Coca-Cola, and Microsoft.

3. The Social Shepherd

The Social Shepherd specializes in influencer management, creative production, and strategic planning. Known for its “social-first” approach, it integrates all aspects of social media management to enhance your online presence.

They use advanced analytics to track performance and adjust strategies in real time for measurable results. Their creative approach to influencer content ensures engagement and loyalty with your target audience.

The Social Shepherd works with a variety of clients, from fast-growing startups to established brands. Its ability to scale campaigns and adapt strategies to market trends makes it especially effective for companies looking to quickly make a big impact.

4. Ubiquitous

Ubiquitous is known for its comprehensive services and data-driven approach. They have a strong in-house creative team that excels in advanced performance strategies. Their TikTok campaigns resonate deeply.

They customize each influencer strategy to match your unique goals and target demographics so their campaign resonates with target audiences. This targeted approach to creating campaigns helps boost your reach and engagement.

They excel at TikTok campaigns, where their creative content targets a younger demographic.

With a network of over 4,000 verified influencers and a combined following of over 4 billion, Ubiquitous prides itself on managing large-scale campaigns.

5. House of Marketers

If TikTok is your preferred channel of marketing, then House of Marketers is the way to go. It was founded by early TikTok employees and is now a leading TikTok-focused influencer management agency because of the insider knowledge they have about the platform.

They specialize in engaging Gen Z and millennials through a mix of organic content, paid ads, and tailored campaigns that exploit TikTok’s viral features.

Since the founders deeply understand TikTok’s dynamics, they’ve successfully developed a team that customizes strategies for diverse industries. Their clients Include startups as well as Fortune 500 companies in fashion, beauty, technology, and entertainment.

House of Marketers’ insider knowledge also helps brands connect with younger audiences.

6. MOMENTiQ

MomentiQ is another specialized influencer marketing agency focused on TikTok Shop campaigns. Known for its expertise in TikTok Shop, MomentiQ creates campaigns that boost visibility and drive direct sales at scale.

They are known for creating engaging content that quickly turns viewers into buyers, demonstrated by their successful campaign for The Recording Academy, which reached over 500 million views.

MomentiQ works closely with top influencers to tailor strategies for maximizing reach and impact for each brand. Their approach is especially practical for brands looking to leverage TikTok’s viral capabilities to increase their presence and sales.

7. Viral Nation

With a strong influencer network and partnerships with major social platforms, Viral Nation excels at creating tailored strategies to meet your brand goals effectively.

Their technology-driven approach ensures every campaign, from influencer selection to performance analysis, is optimized for success. Their campaigns creatively blend content creation with deep social media insights and advanced analytics to boost engagement and ROI.

Operating globally, Viral Nation handles multi-continental campaigns in various languages, which makes them experts at engaging diverse audiences.

Their proven track record with high-profile clients like Uber and Smartwater shows how well they manage large-scale projects across multiple industries, including (but not limited to) lifestyle, beauty, tech, and gaming.

8. NeoReach

NeoReach creates powerful campaigns for major brands and Fortune 500 companies. Their platform uses advanced technology to manage all aspects of influencer marketing and ensure transparent and measurable results for all budget sizes.

NeoReach uses a database with over 3 million influencers to ensure the best matches across various industries. This alignment with specific business goals guarantees you get the right fit for each campaign.

Their data-driven approach uses detailed demographic and psychographic data to manage global campaigns effectively, ensuring they resonate locally.

NeoReach stays ahead by quickly adapting to the constantly changing needs of social media marketing.

9. Moburst

Moburst recognizes the growing use of mobiles to make online purchases. They’re recognized for adopting a mobile-first strategy to help brands grow.

Their vetting process for influencers is quite thorough. Plus, they analyze audience data and past performances to ensure the perfect influencer match.

Marketing activities are specially optimized for mobile. This includes adapting content for mobile devices, using mobile technologies like location services and mobile payments, and concentrating on social media platforms.

Moburst operates internationally, managing campaigns in multiple languages across continents. Their client base ranges from startups to large companies like Google, Samsung, and Uber.

10. Inbeat

InBeat leverages micro-influencers and paid media to create marketing campaigns. They’re especially effective on platforms like TikTok and Instagram.

They excel at creating cost-effective campaigns to lower acquisition costs. Their strategies are particularly in tune with brands in the direct-to-consumer, mobile apps, and consumer packaged goods sectors.

InBeat’s services are globally oriented, making them capable of executing campaigns worldwide while maintaining local market expertise.

Why Hire One of the Best Influencer Marketing Agencies?

Because you need an expert if you want your influencer marketing done right.

Partner with the right influencer agency, to access their extensive resources and capitalize on their expertise. This way, you can focus on business goals and strategies without getting bogged down in details.

With our pick of top influencer agencies, you can rest assured your influencer marketing is in good hands. Choose wisely and check out Glewee the premier marketplace for your influencer marketing needs.

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