Becoming an influencer seems glamorous and easy but it’s not all photoshoots and Reels. Social media influencers have a lot on their plates, from finding brand deals to running campaigns, creating content, and tracking performance.

Fortunately, there are some great tools for social media influencers present in the market.

Today, we’ll explore the top social media tools designed to assist influencers in various aspects, including brand collaborations, campaign management, and scheduling efficiency.

How Do Social Media Influencers Tools Work?

Influencers are business people who rely on social media tools and influencer platforms to run their business professionally because a lot of planning and sweat goes into finding healthy partnerships and creating impactful content.

Social media management tools provide a range of features and functionalities to simplify and optimize different aspects of their work so they can efficiently manage and grow their online presence.

Top Tools for Social Media Influencers.

Social media influencer tools can be broadly categorized into two types. First, are the tools that help with discovery and collaboration, so you can find deals, manage campaigns, and ensure timely payments.

The second is for content creation and management, which streamline the process of designing, scheduling, and analyzing social media content. Some platforms do offer features that cater to both, finding collaborations and content management.

Let’s discuss each, one by one.

Top Tools for Collaboration & Discovery

Every successful influencer-brand collaboration is based on the perfect pairing..

For stress-free, mutually beneficial partnerships, you must work with brands that match your vibe and have the same values and ethos.

Also Read: Using AI Tools to Boost Your Social Media Strategy

But where do you find them?

Not all influencer marketing platforms allow influencers and creators to join directly. Some are exclusively for brands and agencies, so influencers get involved through them, not by signing up themselves.

However, there are influencer marketing platforms and social media tools specifically designed for influencers and creators.

These platforms use smart algorithms to pair you with brands according to your follower demographics, interests, and engagement rates. They also help to manage your campaigns and ensure timely payments.

Your job? Create a detailed profile showcasing your niche, past collaborations, and portfolio. To make it easier for brands to understand your value proposition.

Here we have compiled a list of 3 of the best influencer marketing platforms dedicated to making influencers’ lives easier. Literally!

1. Glewee

Core features:

• Influencer recruitment
• Influencer scoring
• Content library
• Influencer collaboration
• User-generated content (UGC) management
• Influencer whitelisting
• Influencer compensation
• E-Commerce integration

 

Why did we choose it?

• Allows for direct communication with brands, so you can negotiate deals, clarify campaign expectations, and build relationships without any middlemen.
• You can always stay on top of new campaign opportunities that match your niche and audience and create a steady stream for income.

• Help you to build professional portfolios to showcase your best work that brands can easily browse. Highlight your past collaborations, show your content style, and past successes for best results.
• Empowers you by data-driven understanding of your audience with Glewee Audience Insights. Know who your followers are inside out to tailor your content for relevance.
• Makes sure you never miss a post date or campaign deadline.Your campaign posts and deadlines are organized categorically with a content calendar.
• Allows for contract signing and agreements right within the platform. Easily access and manage and securely store all agreements.
• No hassle of invoicing and chasing payments. Get paid quickly and securely with Glewee Wallet.

 

2. Aspire

Core features:

• Comprehensive database for influencers and brands
• Advanced search filters
• Campaign analytics
• Influencer whitelisting
• Data importing and exporting tools
• Ecommerce integration
• Community engagement tools
• ​​Creative content production support

Why did we choose it?

• Has enhanced search filters to find brand collaborations that closely match your niche and audience.
• Equipped with many campaign management tools for streamlined planning, execution, and analysis of campaigns.
• The recommendation engine suggests potential brand partnerships based on your past successful collaborations, increasing the chances for relevant connections.
• Hassle-free payment transactions directly within the platform.
• Repurposing tools to leverage successful campaign content in paid advertisements.

3. TRIBE

Core features:

• Influencer recruitment
• Influencer scoring
• Audience analysis
• Influencer collaboration
• User-Generated Content (UGC) Management
• Content approval
• Campaign analytics

Why did we choose it?

• You can find and respond to brand campaigns that match your style by directly pitching creative ideas.
• Gives you access to a supportive influencer community for help with growth and collaborations.
• Offers tips and tools to create social media content for successfully engaging your audience.
• You gain access to brand resources including blogs, ebooks, and guides to enhance your influencing skills and strategies.
• You get the opportunity to earn additional income or rewards for referring new creators to the platform and further gain benefits on their successful collaborations.

Best for: Creative influencers who like to pitch original ideas to brands, blending their innovative freedom with strategic control.

Also Read: How to Set up a Successful Influencer Marketing Campaign in 2024

Top Social Media Tools for Influencers

Your content is your superpower, and social media management tools are your sidekicks. They help you in plan, schedule, and publish your content across various platforms, saving you time and ensuring you maintain a consistent posting schedule.

These tools also allow you to monitor your overall social media performance and see what’s working and where you need to improve. Most tools often offer additional features like best time to post, content calendars, and automated publishing so you maintain an active online presence without the need to be online 24/7.

Here are the 2 best social media management tools for influencers and creators.

1. Zoho Social

Core features

• Campaign planning and analysis
• Social analytics
• Content calendar
• Content library
• Content creation tools

Why did we choose it?

• A free basic plan, making it accessible for influencers and creators starting out or with budget constraints.
• CRM tools for managing relationships proactively. organize your contacts, track interactions, and nurture relationships with brands and followers.
• Set custom parameters for lead generation, engage with prospects, and track them as potential customers for targeted marketing campaigns
• Schedule your posts in advance so you’re active online without being constantly online.
• Monitor mentions on social media to promptly engage with your audience, assess campaign performance.
• Pause post function to halt scheduled posts during emergencies or crises.

USP:

• Offers localization capabilities in multiple languages and white-labeling options.
• Competitive influencer pricing and a feature that suggest you optimal times for posting.​

Best for: Facebook, Twitter, LinkedIn, Instagram.

2. Hootsuite

Core features:

• Campaign optimization
• Social engagement
• Social analytics and publishing
• Report customizability
• Social analytics and listening
• Influencer identification
• Sentiment analysis

Why did we choose it?

• The Hootsuite Syndicator creates custom streams for the latest updates from your selected RSS feeds so your social media channels are continuously refreshed with relevant and engaging content.

• You can drive traffic and leave a digital footprint by attaching UTM parameters to your shared links— this way you highlight your contributions to your partners.
• The Amplify feature allows your content to be shared by teams or communities, widening your reach and increasing engagement.​
• Equipped with automatic boosting for top content and target ads for optmising your content targeting and performance.​
• Generate customized reports to track performance metrics of your social media content.

USP:

• Integrations with over 250 technology partners​​.
• The “Streams” layout lets you organize and view all your social media interactions in one place.

Best for: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Pinterest.

How Do You Choose a Social Media Tool as an Influencer?

When choosing a content creator platform, ask yourself:

• Which one best suits you according to your audience, content niche, follower count, and years of experience?
• What features do they offer for managing campaigns and monetizing content?
• Do they scrape your data? Go for an opt-in platform so your data is not scraped.

How Glewee can Help with Your Influencer Marketing Campaigns

The influencer marketing industry is a 21.1 billion dollar industry and the competition is only getting stronger.

Stop waiting to be discovered. Take charge and start choosing projects that fit your personal style and simplify operations with Glewee.

The Glewee platform is built for creators, by creators.

It gives you a straightforward way to connect with brands, manage multiple collaborations, and track your progress.

Get started with Glewee today, take control, and shape your influencer career yourself!