The Best Holiday Influencer Marketing Collaborations of 2023

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‘Tis the season to come together—especially for Brands and Creators. With social media partnerships peppered throughout our feeds, we’ve gathered the best in food & beverage, health & wellness, beauty, fashion, fitness, and lifestyle. Ready to get insight, inspiration, and into the festive spirit? Here are the best holiday influencer marketing collaborations of 2023.


Food & Beverage Influencer Marketing Collaborations

From limited-edition sneakers to everlasting love, food & beverage Creators are serving up heartwarming campaigns this winter.


Kerwin Frost x McDonalds

Kerwin brings the Fry Guy shoes to life for a frosty-cool collaboration.


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A post shared by McDonald’s (@mcdonalds)


Tini Younger x OLIPOP

Tina uses food to express her love for her fiancé and OLIPOP to top off their meal.


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A post shared by OLIPOP (@drinkolipop)


Danny Loves Pasta x Rao’s Homemade

Danny gets culinary and creative with Rao’s Homemade, using more than just the sauce for his recipe inspiration.

@dannylovespasta My sauce cravings were conquered all year thanks to my fave @Rao’s Homemade Let’s settle the debate: is it ROWS or RAY-ohs? Grab a jar of their spicy Rao’s Homemade Arrabbiata Sauce (same quality as their iconic Marinara, just kicked up a notch with crushed red peppers!) and listen closely because I’m setting the record straight: it’s RAY-ohs! #RaosHomemadePartner #RaosHomemade #ad ♬ original sound – Danny Loves Pasta


Shay Mitchell x Erewhon

Shay’s BÉISIC Erewhon smoothie blends holiday spice with something very nice: donations to the National Domestic Workers Alliance and First Star.


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A post shared by EREWHON (@erewhonmarket)



Health & Wellness Influencer Marketing Collaborations

Whether it’s a warm bath or a happy gut, health & wellness Creators know how to keep you grounded this busy travel season.


LeaAnn Braun x HUM Nutrition

LeeAnn shows you how to float through the holidays without the bloat using her favorite HUM supplement.


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A post shared by HUM Nutrition (@humnutrition)


Emma Sugi x Vitruvi

Emma makes a warm winter bath using self-care essentials like Vitruvi essential oils.


Justine Marjan x Nutrofol

Justine gets the community involved and their favorite stylists spotlighted for Nutofol’s Stylist Spotlight Sweepstakes.


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A post shared by Nutrafol® (@nutrafol)


Jade Lily x NuFace

Jade ushers in the 7th day of the NuFace LIFTMAS, demonstrating how to depuff and lift before taking off to your holiday party.


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A post shared by JADE LILY (@jadeswildparty)


Beauty Influencer Marketing Collaborations

Beauty creators are unveiling their winter looks, tips, and secrets so you can sleigh the season in style.


Tatenda Luna x Anastasia Beverly Hills

Tatenda uses her Mini Eyeshadow Palette to create a major holiday mood in mauve.


Lewis Chia x Sephora

Lewis gets up close and personal about celebrating the holidays with your chosen family.


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A post shared by Sephora (@sephora)


Elnaz Golrokh x Charlotte Tilbury

Elnaz glistens in glam with Charlotte Tilbury’s new holiday collection.


Vincent x rhode skin

Vincent shares his favorite ways to stay dewy during these chilly calendar months.


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A post shared by rhode skin (@rhode)



Fashion Influencer Marketing Collaborations

Fashion Creators are embracing the snowy season with cool, cozy, and creative winter wardrobes.


Antoni Bumba x GANNI

Antoni puts on a holiday party and her GANNI shoes to kick off the festive season.


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A post shared by GANNI (@ganni)


Emma Chamberlain x Warby Parker

Emma launches her long-awaited Warby Parker partnership with some feathery friends.


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A post shared by Warby Parker (@warbyparker)


Lucius Firmin x UGG

The Firmin family swaps matching pajamas for matching UGG boots.


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A post shared by Lu (@lucius_firmin)


Digital Creators x Versace

Versace set the scene for its 2023 holiday season with art from Joann, Yukitehx, Antoni Tudisco, Pezzo di Studio, Oari Studio, Flash, and Off Charts for its Athena Bag holiday launch.


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A post shared by Versace (@versace)



Fitness Influencer Marketing Collaborations

From staying fit to having fun, fitness Creators have a holiday routine for everyone—and every Brand.


Fitness Influencers x Alo

Alo launches its new sneakers with influencer muses, Harry Nuriev, and HypeArt at Art Basel Miami Beach.


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A post shared by Alo (@alo)


Maricris Lapaix Hyland x Fabletics

Maricris makes moves in her living room and Fabletics so you can too.


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A post shared by Fabletics (@fabletics)


Casey Neistat x lululemon

Casey pairs functionality with creativity when styling his lululemon looks.


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A post shared by lululemon (@lululemon)


Zac Smith x Inno Supps

Zac shows you how to crush your 2024 weight loss goals with Inno Supps.


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A post shared by Inno Supps (@innosupps)



Lifestyle Influencer Marketing Collaborations

With lifestyle Creators on your feed, you won’t have to travel far to spice up your winter.


Liza Koshey x Architectural Digest

Liza sets the table and the mood for her 2023 holiday party.


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A post shared by Architectural Digest (@archdigest)


Marco Zamora x Banana Republic

Marco transforms Banana Republic’s display window into a winter wonderland, incorporating elements from his viral floating Christmas tree installation.

@want.zamora Feeling so incredibly grateful with @el Creativo 🥹 if you’re in the area feel free to swing by the @Banana Republic store at 8585 Melrose Ave in LA #floatingtree #interiordesign ♬ original sound – Marco Zamora


Stephanie Manzinali x Roborock

Stephanie keeps the holidays stress-free and the house clean with her little Roborock helper.

@that.veganbabe Shop my @Roborock Q Revo Automatic Vacuum & Mop at the 🔗in my bio! 🎉 – currently $100 off and has been SUCH a game changer in keeping the house clean 🧼 #holidaymeal #roborockglobal #roborockQrevo #happyholidays #holidayready #veganchristmasdinner ♬ original sound – 🎄Speed Audios🎄


Sandy Breitmeier x Travel + Leisure

Sandy takes you on a virtual stroll through the sparkling streets of London.


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A post shared by Travel + Leisure (@travelandleisure)


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