How to Become a TikTok Influencer in 2024


TikTok was initially seen as just a passing fad for teenagers, but it has now become the most popular and trendy social media platform. Even though lockdowns during the COVID-19 pandemic helped boost its popularity, TikTok is here to stay, and businesses should consider joining the platform. TikTok has given rise to a new generation of influencers, with some like Charli D’Amelio and Miss Rachel YouTube becoming extremely famous among Gen Z influencers. However, you don’t need to be a huge celebrity to become an influencer on TikTok. TikTok’s unique algorithm and relaxed environment make it easier for creators to grow a following organically, without needing to spend a lot on promotion.

The platform encourages users to express themselves freely, making it easier for content creators to connect with their audience. With so many examples of influencer marketing, TikTok offers an exciting opportunity for businesses and individuals to reach a vast user base. In this blog, let’s understand how to be a TikTok influencer and how to become TikTok famous. But before that, let’s understand the basics.

What is a TikTok influencer?

A TikTok influencer is someone who has built up a large following on the TikTok app. Brands and companies will pay these influencers to promote their products or services in videos. Anyone can become a TikTok influencer. TikTok’s unique algorithm makes it easier for creators’ videos to be seen by new audiences, helping them quickly gain more followers.

It’s much more achievable to become an influencer on TikTok compared to other platforms. Brands can pay TikTok influencers anywhere from $200 to $20,000 per sponsored video, depending on the influencer’s audience size, video type, and engagement rates. TikTok also has a program called the Creator Fund, similar to YouTube’s Partner Program, where TikTok pays creators directly for making popular content. To be eligible, creators need at least 100,000 followers and 100,000 video views in the last 30 days.

So TikTok has made it more accessible for anyone to grow an audience and potentially earn money as an influencer by creating engaging videos. Let’s understand how to become an influencer on TikTok now.

How to become a TikTok influencer?

TikTok’s Special Algorithm

TikTok shows you videos based on what you interact with, not just who you follow. The more you watch certain types of videos and engage with them by liking, commenting, or sharing, the more TikTok will keep showing you similar content. When making videos, keep them engaging and interesting so viewers watch until the end. Videos that are relatable and get shared a lot also tend to do well on TikTok.

Get to Know Your Niche

Spend time on TikTok browsing videos about the topic or niche you want to cover. See what kinds of videos are most popular in that niche. You can observe famous influencers of the niches you choose. For example, you choose a beauty niche, follow top beauty influencers. If you find great videos you like, be sure to interact with them by liking, commenting, or sharing to tell TikTok to show you more of that type of content. If you want to know how to become famous on TikTok, this is one of the most important considerations.

Pick a Specific Niche

The more specific your niche is, the better. Instead of general fashion videos, you could focus on a smaller niche like remaking Pinterest outfits for mid-size bodies or finding full outfits from thrift stores. You can even combine two niches, like modern-day fashion for Harry Potter characters. No matter how niche and specific your idea is, there will be an audience for it on TikTok. Choosing an extra specific angle helps you quickly build a loyal following.

Post Consistently

Successful TikTokers post new videos frequently and consistently. The more you post, the more chances you have of your videos getting shown to new audiences who will enjoy them. TikTok videos are short, so your followers will want you to keep posting new content regularly.

Follow Trends

Trends on TikTok are always changing quickly. Browse TikTok daily to see what new trends, songs, effects and hashtags are popular. Incorporate those hot trends into your videos while they’re still big to help more people discover your content.

Be Creative and Unique

TikTok celebrates creative, weird, and out-of-the-box videos more than traditional social media posts. Many top TikTokers got popular by being their authentic, unfiltered selves and expressing their unique personalities through wild video ideas. Treat TikTok as a fun space to experiment and try concepts you wouldn’t on other platforms. Don’t be afraid to get weird and disrupt expectations – that’s what TikTok viewers love. You can find brands from the content creator marketplace to work with.

Engage With Comments

Pay close attention to comments on your TikTok videos, since lots of engagement helps videos get promoted more. Have conversations with your viewers by responding to comments, asking them questions, and even replying with new video responses. The comments section is a big part of TikTok, allowing creators and viewers to interact in a way that builds a loyal community. Listen to your audience’s feedback to keep them invested.

How Much Can You Make from TikTok?

How much money TikTok influencers can make varies a lot. In general, influencers with over 100,000 followers can get paid between $200 to $20,000 per sponsored video they post.

The exact amount an influencer makes depends on a few key things:

  • How many followers they have – Influencers with millions of followers can make the highest amounts.
  • How engaged their followers are – Influencers whose followers really interact with their videos by liking, commenting, and sharing can charge more.
  • What product or brand they are promoting – Luxury, high-end brands tend to pay influencers more money.

The type of content an influencer makes also matters. Influencers in popular niches with very loyal, niche audiences may make less per post but can still make good income.

Top influencers with huge followings and high engagement across TikTok can potentially make millions per year from sponsored content deals alone. But how much they actually make varies a lot depending on their exact situation.

Work With Brands

As a TikTok influencer, you’ll want to work with brands to make money. But you need to do it in an authentic way that feels natural to your audience. Obvious promotions that seem like you’re just doing it for the money will turn off your followers. It needs to be a good fit. One approach is to naturally feature and mention brands you actually use and love in your videos. If your audience resonates with that content, the brand may reach out about an official paid partnership.

Another way is to join influencer marketing platforms and creator marketplaces that connect creators with suitable brand partners. These creator marketplace platforms help match you with brands that align with your niche and audience. Our influencer marketing platform, Gleewe, specializes in setting up collaborations between influencers and brands that make sense for both sides. This allows you to work with brands in an authentic way that provides value to your followers. The key is making sure any brand promotion feels like a natural fit for your content and personal brand, not just a cash grab. That way your audience stays engaged.


TikTok is huge, especially among young people. Anyone can become an influencer by making unique content. The trick is to understand what TikTok shows to users. Make videos about your chosen topic, use popular trends, and connect with viewers to grow your audience. Once you have followers, you can make money. Our influencer marketing platform, Gleewe, helps match influencers with brands that fit their style. This lets you work with brands in a way that feels natural and keeps your followers interested. Top TikTok stars earn millions this way. It takes work to keep making videos and stay current with trends. But if you’re creative and authentic, TikTok offers a great chance to share what you love and become popular.

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