What is influencer marketing?
Influencer marketing is one of the most effective ways to enhance your brand awareness, reputation, and drive sales for your business online. As a way to market your brand, product, or service through social media – influencer marketing is a great way to grow your business.
Influencers and creators are social media users with substantial audiences and followers that can persuade viewers to take action through their posts. With the rise of the Creator Economy and influencer marketing industry, 57% of marketers said their company worked with social media creators and influencers to promote their brand.
Across TikTok, Instagram, YouTube, Facebook, and X (formerly Twitter), brands are working with content creators and influencers to create engaging content showcasing products and services that resonate with their audience. This personalized touch adds another layer of trust to each social media advertisement.
Working with creators and influencers does not need to break the bank. Instead of spending exceedingly high rates for celebrity endorsements, you can work with micro-influencers for as low as $100 per post. But, you’ll need to find an influencer marketing tool that works best for you, your marketing team, and your business.
Influencer marketing tools help you build digital communities, drive cost-effective marketing, create trust between consumers and your product, and share your brand with millions of prospective customers through social media.
What Are Influencer Marketing Tools?
In order to find influencers for your brand, you will need to first identify the right influencer marketing tool. Influencer marketing tools are platforms and services that help you find influencers for your brand, collaborate with the influencer, send contracts and payments, and track the success of the social media influencer marketing campaign. With the best influencer marketing tools, you can elevate your marketing efforts with ease and start growing your brand through social media with influencer-led growth.
Scrolling through social media looking for people to promote your product and service is a waste of time. Leverage pre-vetted communities within influencer marketing tools to find creators and influencers who have a real ability to share your product with their community. On platforms like Glewee, you will find influencers who have a strong follower count and engagement rate. This way, you know that the social media campaigns you are investing in reach an engaged and sizable audience. Data from overseeing over 10,000 brand and influencer collaborations showed that having a pre-vetted community in an influencer marketing tool helps harness successful campaigns and collaborations.
What Features Are in Influencer Marketing Tools?
Customizable Campaign Builders
The first step to working with influencers is launching an influencer marketing campaign. A campaign consists of information about your brand, what you are trying to achieve, what platform you’re looking to promote your product or service on, and the price of the engagement with each influencers.
Once you’ve created your campaign, you can launch the campaign to thousands of creators and they will start to apply to your campaign. Similar to a job board, this allows you to see and vet all of the qualified influencers who want to promote your brand on their social media pages and channels.
With platforms and influencer marketing tools like Glewee, you can launch a campaign in and get qualified influencers applying to your campaign in minutes.
Searchable Influencer Marketplaces
If you are looking to browse an array of influencers, you can use influencer marketing tools to search through creator and influencer marketplaces. These marketplaces have thousands of influencer profiles that can be sorted by follower count, location, audience demographics, age, and content niche. Choosing the right influencer for your brand is very important and the more information you have about an influencer the better decision you can make.
In most influencer marketplaces, the price to work with the influencer is displayed on their profile. Once you find an influencer that you want to work with, you can easily send them an offer to collaborate.
If you are looking to send out free products in exchange for social media posts, finding a group of influencers through a searchable influencer marketplace within your influencer marketing tool is an effective way to begin your free product promotion campaign.
Brand and Influencer Chat
The best influencer marketing tools are the ones that allow you to chat directly with creators and influencers on the platform. This feature is very important to the success of your influencer marketing campaigns because it allows you to communicate directly within the platform and removes the stress of needing to message influencers over email, Instagram, TikTok, Facebook, or via text.
By organizing all of your campaign chats in one single chat area, you will be able to communicate with your new influencer team and keep all of your influencer marketing communications within one influencer marketing tool.
Organized Influencer-Generated Content Library
When working with influencers, you will be collaborating with them to create unique branded content that will go on their social media pages showing off your brand, product, and services. But, when you pay for the campaign and the influencer is contracted to make the creative assets (the posts), as a business you are entitled to own that content in perpetuity.
Once you finish a campaign with an influencer, you need an influencer marketing tool that can store and organize all of the content that influencers have made for your brand. Once that is accessible, you need to be able to download that content so you can repurpose that content on your own social media pages, your website, in marketing newsletters, and in communication with your customers.
Influencer Payment Capabilities
One of the largest pain points when getting into influencer marketing is understanding the proper way to pay influencers. If you aren’t using an influencer marketing tool, you will be left with having to send PayPal, Zelle, Venmo, or bank wire transfers to influencers. This is tricky when it comes time to do taxes and can cause a large headache.
You will need to find an influencer marketing tool that handles all of the payments between your brand and the influencers. Platforms like Glewee are partnered with Stripe to ensure that all payments between brands and creators are secure, tracked, and backed by contractual agreements.
When paying influencers directly through an influencer marketing tool, you will be able to mitigate the countless headaches associated with the process. Plus, the platform will worry about all tax forms and information for you, so you won’t be considering influencers as a contractor of your business during the time of collaboration!
Data Tracking Capabilities
A very important part of an influencer marketing strategy and collaboration is the ability to track the analytics and stats around the social media posts. Once an influencer posts a piece of branded content to social media, you will be able to track those metrics with your influencer marketing tool.
With an influence marketing tool equipped with data tracking capabilities, you can monitor your campaigns, see real-time performance, and evaluate the success of the campaign with ease.
When it comes time to work with more influencers, using the influencers who have proven to drive great results as well as testing new influencers is a great way to grow your influencer marketing strategy and expand your reach with the hope of driving more conversions and sales.
The Best Influencer Marketing Tools for Small Businesses:
Glewee is rated the best influencer marketing tool to use for small businesses. As an end-to-end platform, small businesses are able to launch customizable campaigns and connect with qualified influencers within minutes. Small businesses don’t have budget to work with influencers with millions of followers. That is why Glewee has thousands of micro and mid-size influencers that want to work with brands for as low as $100 per social media collaboration.
Helping thousands of brands connect with creators and influencers every day, the process from start to finish is easy to understand and follow in the Glewee platform. Once you have launched a campaign, influencers will begin applying and pitching themselves to work with your brand to promote your product and service. Upon finding influencers that you’d like to work with, you can create and send contracts to influencers directly on Glewee. The entire process happens all on one single influencer marketing platform.
The best part about using Glewee as an influencer marketing tool is that there is no platform fee associated with signing up. Brands can join Glewee as one of the best free influencer marketing tools and get started with influencer marketing right away. Avoid the heavy monthly overhead fees that other influencer marketing tools charge, like the $15,000 annual fees on influence marketing tools like Grin or Aspire.
Brands can join Glewee as one of the best free influencer marketing tools and get started with influencer marketing right away.
How to Get Started Using Influencer Marketing Tools:
To get started using influencer marketing tools, you will need to create an account on Glewee’s industry leading influencer marketing platform for small businesses. To create your free account, click the link here.
Influencer marketing is a key way that you can grow your business, drive engagements, increase conversions, and enhance your marketing efforts through social media. When done correctly, your influencer marketing tool will be your one-stop-shop for all of your influencer marketing needs.
Get ready to up your game with an influencer marketing tool. Influencer marketing tools like Glewee make it easy to launch campaigns, find qualified influencers to work with, and collaborate all in one place. Get ready to ditch the countless emails you’re sending into flooded influencer inboxes, DM’s that get lost, and google sheets used to track social media analytics.